Failure to plan is planning to fail, and research by this week’s guest shows that most marketing teams are doing just that when it comes to their organisation’s social media.

In this episode, I catch up with Luan Wise a marketing consultant specialising in social media where, among other things, we discuss the need for clear strategies and measurable goals to ensure that social media aligns with business objectives and the different approaches and outcomes to expect when posting from your corporate profile vs your personal one.

In this episode, we discuss:

• The importance of strategy in social media and why it’s often overlooked
• Understanding your audience beyond demographics
• The differences between corporate and personal content on social media
• How to get non-marketing spokespeople involved in your social activity

CONNECT

• Luan Wise on LinkedIn - www.linkedin.com/in/luanwise/ or Luan’s website www.luanwise.co.uk/
• David Richter on LinkedIn - https://www.linkedin.com/in/david-richter-clickpop/ or www.clickpop.co.uk

OTHER

Luan’s books:

• Relax it’s only social media: https://www.amazon.co.uk/Relax-Its-Only-Social-Media/dp/153555729X/
• Planning for Success: https://www.amazon.co.uk/Planning-Success-practical-achieving-marketing-ebook/dp/B0CL5MD63S