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Climate Shifted

Climate Shifted

Auteur(s): Two Hands Brands
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 The Podcast where psychologists, behavior designers, artivists & movement builders share how to shift perception for climate action.Copyright 2025 All rights reserved. Marketing Marketing et ventes Réussite personnelle Science Sciences sociales Économie
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  • When Data Dances: Matching Scientists with Artists for Stories That Connect with Neelambaree Prasad

    When Data Dances: Matching Scientists with Artists for Stories That Connect with Neelambaree Prasad
    Jul 22 2025
    In this episode of Climate Shifted, host Eva Frye speaks with Neelambaree Prasad, a pharmacologist and classical Indian dancer who refused to live a "split screen life." After becoming a mother during the pandemic and witnessing how climate change was the root cause of global health crises, Neelambaree co-founded ClimArts—a nonprofit that bridges the gap between climate scientists and artists to create stories that connect with both hearts and minds. From ancient Indian temples that served as centers of learning through dance and music, to modern collaborations featuring ballet dancers personifying coral bleaching and comedians tackling air pollution, Neelambaree shows us why the future of climate communication isn't just better science or better art—it's the magic that happens when research meets emotional resonance. Discover how to match scientific expertise with artistic expression, why "bounded imagination" keeps collaborations grounded, and the practical framework any organization can use to create climate stories that actually move audiences to action. Because when we combine data with dance, facts with feelings, we create something neither science nor art could achieve alone. FULL TRANSCRIPT LIVES HERE. Key Topics Covered The Art-Science Gap in Climate Communication Why technical climate messages push audiences away instead of drawing them inHow scientists and artists struggle to find meeting spaces for collaborationThe challenge of maintaining scientific accuracy while creating emotional connectionMoving beyond "doom and gloom" to solution-oriented storytelling Ancient Wisdom for Modern Problems How Indian temples historically served as centers of learning through artThe composite nature of classical Indian dance (music, theater, poetry, storytelling)Applying traditional frameworks to contemporary climate challengesThe power of personification in connecting audiences to natural systems ClimArts' Collaborative Framework Building trust between scientists and artists through common goalsThe concept of "bounded imagination" to maintain scientific integrityMatching art forms to specific scientific messages and audiencesManaging the collaboration process from initial meeting to final product Impact and Distribution Strategies Creating docu-films for maximum reach and accessibilityMeasuring both quantitative metrics and qualitative transformation storiesThe "train the trainer" approach to amplifying impact through existing storytellersStrategies for demonstrating value to funders in the arts-science space Standout Quotes "I always had this unrest in me about why my two worlds cannot converge." "The pandemic had its root cause in climate change... And that's how ClimArts began." "Science provides data and analysis and evidence while art accesses emotions and intuition, so together they create a more complete understanding of complex problems." "It's not science alone that can do it. Not just policy that can do it, but there needs to be a cultural transformation, and that is where art comes in to change the narratives." "We personified the river through our dance to convey that it's a sentient being." "You cannot do it alone. That's the one big learning—you have to join forces... Collaboration, collaboration, collaboration is my learning." "Who is this message for? No funder will accept the answer that my audience is the general public." Featured Resources & Organizations Neelambaree's Work: ClimArts.org - Nonprofit connecting climate scientists with artistsClimArts LinkedIn and InstagramNeelambaree's LinkedInResilient River - Dance piece about Indian rivers and flooding (featured on ClimArts website) Key Collaborations & Partners: Inside the Greenhouse, University of Colorado Boulder - Creative climate communication initiative led by Max BoykoffEnergy Change Institute at Oxford - Low carbon community transition theater projectEnglish Youth Ballet - Coral bleaching ballet collaborationHoward School of Public Health - Coral reef solutions partnershipKings College London - Geography department (floods and droughts research)School World Forum - Climate justice workshop venue Key People Referenced: Max Boykoff - Climate communications expert, author, and professor at CU Boulder; co-director of Inside the GreenhouseKripa Iyer - Co-founder of ClimArts, economist and dancer based in LondonDr. Daanish Mustafa - Kings College London geographer specializing in floods and droughts Reports & Research Referenced Climate Impact Studies: Yale CBEY Net-Zero Report - References McKinsey climate analysis; notably focuses on land-based solutions with limited ocean emphasisNational Forests: Shifting Range - Forest migration patterns due to climate changeScientific American: Greenland's Ice Sheet Collapse - Latest research on accelerating ice loss Collaboration & Communication Frameworks: Probable Futures: Bounded Imagination - Framework for keeping solutions grounded in what the science tells usIDEO: Design ...
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    32 min
  • The Power of Place-Based Storytelling: Imagining Climate Possibilities in Your Community with Autumn Leiker

    The Power of Place-Based Storytelling: Imagining Climate Possibilities in Your Community with Autumn Leiker
    Jul 4 2025
    In this episode of Climate Shifted, host Eva Frye speaks with Autumn Leiker, a designer and climate artivist based in Santa Fe, New Mexico. While many climate stories are doom-and-gloom, Autumn decided to ask their community a different question: considering the realities of the climate crisis, what world do you actually want to live in? This simple but powerful question became Into the Unknown Together, a beautiful anthology of stories, recipes, and art from the people of New Mexico. This work is powerful because when we get out of the limiting fear mindset and into creative ideation, when we imagine the world we do want, we actually start to build it. Autumn had never published a book or run a contest before—but they showed that any of us can create something meaningful in our own communities. Discover why listening matters more than telling, how stories are humanity's most powerful tool for creating change, and the practical steps any of us can take to inspire climate imagination in our own communities. Because when we tell new stories about our climate future, we imagine the pathways for living into them. FULL TRANSCRIPT HERE Key Topics Covered The Power of Place-Based, Community Storytelling Why stories are humanity's tool for creating change and new worldsHow climate stories can move beyond apocalyptic doom to inspire imaginationMaking abstract climate issues personally relevant through place-based narrativesThe role of artists and storytellers as "new world midwives" Building Climate Imagination Moving from "what we don't want" to "what we do want" in climate futuresWhy utopian thinking isn't the goal—complex, realistic visions areBalancing grief and joy in climate workProcessing the full spectrum of climate emotions through creative expression Community-Centered Approach How Autumn approached their project as an anthropologist and listenerThe importance of amplifying local voices rather than imposing outside ideasCreating space for diverse perspectives and first-time contributorsBuilding projects that reflect the actual ecology and culture of a place Practical Project Building How to start a community storytelling project from scratchNavigating grants, outreach, and building without institutional backingThe power of commissioning alongside open submissionsMaking projects accessible and beautiful to draw people in Standout Quotes "We are the storytelling animal... Everything is a story that someone has imagined, so the world that we're living in today and all the systems that we are living in, for better or worse, they are all something that someone imagined at some point." "When writers create new stories, they open up pathways that we can also live into... it is how we can create new worlds." "If we don't try to start imagining what we do want and then how to get there, then it's never going to happen." "Being on the right side of history doesn't necessarily mean we're going to make it... but I want to be on the right side of things, and I want to help others engage with that as well." "I so want more people to do this. Please take the idea, do whatever you want with it, change it, do it in your communities." Featured Resources Autumn's Project: Into the Unknown Together - Climate anthology for and by the people of New MexicoAutumn's Portfolio - Design and climate storytelling work Influences & Inspiration: Adrienne Maree Brown - Visionary fiction author and activist who inspired the projectJamie Figueroa's "Prophecies of Possibility" for Emergence MagazineAnonymous Was A Woman Environmental Art Grant - Funded the project Essential Reading Mentioned: Ursula K. Le Guin - Science fiction author who explored creating new worlds and systemsRobin Wall Kimmerer - Blends science with indigenous wisdom (highly recommended in audiobook)David Abrams - "The Spell of the Sensuous" on animism and written languageNorma Wong - Activist and community organizer Organizations & Collaborators Mentioned Emergence Magazine - Featured Jamie Figueroa's essay referenced in the bookZoe Young - Writer and collaborator who keeps Autumn going in this workLocal New Mexico libraries - Recipients of free book copiesCommunity contributors - Over 100 submissions from local residents Key Themes Explored Grief and Joy as Climate Tools How our capacity for joy maps directly to our ability to feel griefProcessing climate emotions without getting stuck in fear or bypassing to optimismCreating space for the full spectrum of human experience in climate work Place-Based Climate Action Why local, ecological storytelling resonates more than abstract global messagingUnderstanding your community before trying to create changeThe importance of being "people of our ecologies" in climate adaptation Creative Climate Communication Listen before creating anything, and amplify local voicesUse beauty and curiosity to draw people into difficult conversationsCreate accessible entry points through diverse formats (stories, recipes, art, ...
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    34 min
  • From Anxiety to Action: How to Use Behavior Change Models in Climate with Melinda Briana Epler

    From Anxiety to Action: How to Use Behavior Change Models in Climate with Melinda Briana Epler
    Jun 10 2025
    In this episode of Climate Shifted, host Eva Frye speaks with Melinda Briana Epler, a TED Speaker and behavior change strategist who has worked on national programs with organizations like the American Hospital Association. Melinda is currently authoring a whitepaper on climate communication best practices called Our Moment is Now, out soon. Discover why fear-based climate messaging burns people out, how to move audiences up Maslow's hierarchy of needs to create lasting change, and why listening might be the most powerful tool in a climate communicator's toolkit. Learn practical frameworks for designing user journeys that meet people where they are and guide them toward sustained climate action over time. Full Transcript Found Here Key Topics Covered The Psychology of Climate Motivation Why fear and guilt are unsustainable motivators for climate actionHow to use Maslow's hierarchy of needs in climate communicationsThe importance of moving from fear-based messaging to love and joyBuilding identity-based climate action for lasting change Behavior Change Strategy The "trim tab" approach: finding small actions that create big impactStages of change model: from unconcerned to maintaining actionMeeting people where they are vs. where you want them to beDesigning user journeys for long-term engagement Communication Tactics That Work The power of listening before speakingWhy storytelling beats abstract messagingBuilding trust through community ambassadorsMoving from individual awareness to policy change Bridging Political Divides Whether to engage dismissive audiences or focus on the convertedFinding common ground across political differencesLearning from bipartisan policy successesThe role of trusted messengers in polarized times Standout Quotes "Often people want to just go right to the solution and jump into building awareness... But I would say you need to take a step back to really understand the problem that you're trying to solve." "Fear is a common emotion that can be evoked by climate communications... And it's not a sustainable emotion. That's why climate anxiety is on the rise." "If somebody identifies as somebody that takes climate action, they're much more open to taking other climate actions." "The number one role in communications I would say is listening. First really understanding where people are coming from." Featured Research & Resources Melinda's Climate Communication Research: Our Moment is Now: Best Practices in Climate Communication - Executive summary available now, full research paper coming soon Featured Interview: Nisha Anand on Bipartisan Climate Policy - CEO of Dream.org discusses building bridges across political divides Key Frameworks Mentioned: Stages of Change Model for behavior designMaslow's Hierarchy of Needs for motivationYale's Six Americas climate audience segmentationCommunity-based social marketing approaches Organizations & People Mentioned Dream.org - Nisha Anand's organization focused on bipartisan policy changeAmerican Hospital Association - Partner on national energy efficiency programNature Conservancy - Example of nonpartisan environmental approachGreenpeace - Contrasted as confrontational vs. collaborative approachDr. Katherine Hayhoe - Climate scientist and communication expertDr. Renee Lertzman - Environmental psychologistGeorge Marshall - Author of "Don't Even Think About It"Brené Brown - Researcher on shame and vulnerability Juicy Bits: Key Takeaways for Climate Communicators Start with systems thinking - Find the "trim tab" - the smallest action that creates the biggest impactListen first, speak second - Understanding where people are now is more important than where you want them to beMove beyond fear - Use fear only as an initial trigger, then transition to hope, love, and identity-based motivationDesign for the long term - Create user journeys that move people through stages of change over timeFind trusted messengers - Work with community ambassadors when your audience doesn't trust you directlySeek common ground - Even dismissive audiences can be engaged when you find shared valuesMeasure what matters - Track behavior change, not just awareness metricsSustain yourself - Connect with what brings you joy to avoid burnout in this challenging work Connect with Melinda Website: melindabrianaepler.comLinkedIn: Melinda Briana EplerInstagram: @melindabrianaepler Call to Action Climate communication doesn't have to rely on fear and guilt. Download Melinda's executive summary on climate communication best practices and start designing behavior change campaigns that meet people where they are and guide them toward lasting action. Subscribe to Climate Shifted wherever you listen to podcasts and follow @climateshifted on social media for more expert insights on what actually works to shift hearts and minds on climate.
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    37 min
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