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Confessions of a Newsfluencer: Can Journalist Be Boring & Not Go Broke?

Confessions of a Newsfluencer: Can Journalist Be Boring & Not Go Broke?

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Here’s a candid conversation where I share my struggles as an independent journalist under the pressure to become a social media “newsnfluencer”. As a Black woman in journalism dealing with bias in journalism and the tension between job security and creative authenticity, this is a heavy subject to tackle. So many of us feel pushed to double as news influencers to keep paying our bills.

I also explore:

  • Is it possible to use social media to build a news brand without compromising your values?
  • What happens when you try building a brand without social media?
  • How should content creators balance personal brand growth and job security in today’s media landscape?


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