Épisodes

  • How much does marketing news really matter?

    How much does marketing news really matter?
    Aug 12 2021
    As an inbound marketer, what marketing news matters to you ... if any? And how can you even tell the difference?
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    44 min
  • They Ask, You Answer and diversity, equity, and inclusion

    They Ask, You Answer and diversity, equity, and inclusion
    Jul 29 2021
    The core thrust behind They Ask, You Answer is that buying behavior has changed a lot in the last 10 to 15 years. On top of that, however, the pool of your ideal customers is a lot more diverse than ever before.
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    36 min
  • What the heck is going on with all the Google updates?

    What the heck is going on with all the Google updates?
    Jul 15 2021
    In less than 2 months, Google has rolled out six different updates. Is Google trying to hurt us content marketers? (Also, during the conversation, I made a mistake. I inadvertently said the new page performance report is in Google Analytics, when it is actually in Google Search Console. Sorry!)
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    54 min
  • Realities of outsourcing content for inbound marketing

    Realities of outsourcing content for inbound marketing
    Jul 1 2021
    Let's say you want to get started with inbound marketing and creating the content you need to establish yourself as the No. 1 authority in your space about what it is that you do or sell. However, there's just one eensy, weensy problem – you don't have anyone on staff who can be a dedicated in-house content manager. What do you do? Is outsourcing really the right answer?
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    42 min
  • How to get started creating video

    How to get started creating video
    Jun 17 2021
    When I was given the gift of running IMPACT's video program, I was not thrilled. I always viewed myself as a writer and editor, and video was for... someone (anyone) who wasn't me.  Clearly, today is a different story.  How did we launch a robust video program during a pandemic? And how can other content and marketing leaders like you get their own video marketing program off the ground, no matter how limited your time, resources, or experience is?
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    42 min
  • Creating content your buyers will love

    Creating content your buyers will love
    Apr 25 2021
    We're all in the business of attracting our ideal buyers through our content. But how do you actually make the right people fall in love with your words?
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    45 min
  • 'Dumbing down' your content isn't dumb

    'Dumbing down' your content isn't dumb
    Feb 8 2021
    When you're asked to make your content "more accessible" to your audience, it can feel like you're being asked to "dumb down" something you're an expert in... and that's not a great feeling.
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    50 min
  • Why personality in content is profitable and how to do it

    Why personality in content is profitable and how to do it
    Jan 25 2021
    Countless business leaders say their people are their greatest asset... so, why does everyone's content sound the same?
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    54 min