Download Dr. J.J.'s one-liner template here: https://trybta.com/DL214

To learn more about Breakthrough Academy, click here: https://trybta.com/EP214

Today we're interviewing the one and only Dr. J.J. Peterson, Head of Storybrand and co-author of Marketing Made Simple, which sold over a million copies worldwide.

Dr. J.J. has helped thousands of businesses clarify their message by using a storytelling framework as old as time.

Plus, we found out before we started recording that he actually has a contracting background. His family ran a concrete business when he was growing up, so he REALLY gets the challenges you’re all facing.

Today’s conversation is all about how to apply the seven-part Storybrand framework to a contracting business. How to position your customer as the hero of your story so you can become their trusted guide.

Episode Highlights:

• Get an overview of the Storybrand framework from someone who has implemented it into thousands of businesses.
• Learn how to apply each of the seven parts of a Storybrand to a roofing, painting, landscaping, construction, electrical, plumbing or home services business, with examples.
• Understand why it is so critical that you keep your message simple, and why so many businesses get this wrong.

00:00-Intro

01:43-About Dr. J.J.'s background in contracting and storytelling

06:46-Why is story so important to marketing?

17:17-The messaging sweet spot: too vague vs. too complex

19:03-The 7-Part StoryBrand Framework: Contracting Edition

24:20-Step 1: What does your customer want?

25:16-Step 2: What problem does your customer face?

32:57-Step 3: How do you position yourself as their guide?

35:47-Step 4: What’s the plan?

38:21-Step 5: The call to action

38:50-Step 6/7: What does success/failure look like for your customer?

41:12-Danny's example, Dr. J.J.'s feedback

49:12-How to get the info you need from your customer

53:39-Most common Storybrand mistakes

57:54-Signs your messaging is working

01:00:47-About Dr. J.J.'s one-liner template

On May 6, attend our free web class to learn the proven hiring framework top contractors use to attract and retain A players during a labor shortage. Register here: https://trybta.com/CE-HIRING-M25

To learn more about Breakthrough Academy, click here: https://trybta.com/EP213

Today’s the day.

The last official day of Benji's time on Contractor Evolution.

And the first official day of a new era.

In today’s episode, we're pumped to introduce Danny Kerr as your new host.

Danny is one of the co-founders of Breakthrough Academy. In fact, he’s the visionary behind the whole thing.

He’s a lifelong entrepreneur, former painting contractor and a true expert in guiding contractors to more profitable and more fulfilling businesses.

In this episode, he leads his first official interview on the show—with Benji. They're diving into the history behind Contractor Evolution and everything Benji has learned about content marketing along the way.

Episode Highlights:

• Get an introduction to the new host of Contractor Evolution: Breakthrough Academy visionary and co-founder Danny Kerr.
• Reminisce with Benji as he walks us through the history of the show and what he learned along the way.
• Learn from Benji’s experience when it comes to content marketing, and understand how you might use it to benefit your business.

00:00-Intro

01:42-The history and evolution of Contractor Evolution

14:34-The case for content marketing

25:12-Content Marketing 101 for contractors

42:46-Value-add content vs. salesy content

47:41-Avoiding false starts

54:04-Lightning round

On May 6, attend our free web class to learn the proven hiring framework top contractors use to attract and retain A players during a labor shortage. Register here: https://trybta.com/CE-HIRING-M25

To learn more about Breakthrough Academy, click here: https://trybta.com/EP212

Grab your free financial management resource bundle here: https://trybta.com/DL212

A few weeks ago, Danny cohosted a web class with Matt Risinger (Host of The BUILD Show) on one of the most important topics in business: finances.

On top of teaching the hundreds of attendees our approachable financial management systems, I had a chance to pick Matt’s brain about his experience managing cash flow as he grew his company into the monster it is today.

So we’re releasing the web class on the podcast to give you everything you need to run your finances like a 7-figure contractor.

We’re covering budgets, forecasting, cash flow, and how to drive results with your team.

If the thought of financial management gives you a migraine, this webinar replay is for you.

Episode Highlights:

• Discover the least painful way to track your budgets, forecasting, and overhead—without wasting hours with mind-numbing numbers.
• Learn how to take the guesswork out of your financial decision-making by understanding your industry benchmarks.
• Get insight into how Matt Risinger avoids lumpy cash flow and why Risinger Build NEVER bids on work.

00:00-Intro

06:12-About Danny and Matt

10:06-Purpose and outcomes

12:18-Why is staying on top of your numbers so hard?

20:39-Matt Risinger on Breakthrough Academy

23:15-Budgeting

38:43-What does “good” look like?

41:20-Gross profit margins as you evolve

46:14-Financial forecasting

52:19-Driving numbers with your team

59:37-Implementing change

01:07:09-Q&A