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Contractor Evolution

Contractor Evolution

Auteur(s): Breakthrough Academy
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Breakthrough Academy presents Contractor Evolution.

In this show we unpack the systems, tactics, and skills you need to take your fast-growing contracting business to the next level.

If you’re here to learn what it takes to scale up, work less, and increase profitability, you’ve come to the right place.

Stay tuned to learn what separates the new breed of contractor from the old school, and welcome to your ultimate guide to the business of contracting.

Copyright 2025
Art Développement personnel Gestion et leadership Réussite Économie
Épisodes
  • 257. 10+ Hours a Week Wasted: The Tasks Killing Contractor Productivity - Nick Sonnenberg
    Jan 28 2026

    To learn more about Breakthrough Academy, click here: https://trybta.com/EP257


    Take our five minute quiz and get a custom Contractor Growth Scorecard: https://trybta.com/DL257


    How much time do you waste each day on little inefficiencies?


    - Searching for the latest version of that SOP

    - Flipping through a hundred browser tabs to find your budget spreadsheet

    - Typing out the same email to 30 different clients


    Today’s guest, Nick Sonnenberg, literally wrote the book on business efficiency. It’s called Come Up For Air and it is a go-to for small business owners and teams looking to stop “drowning in work” and free up the time they spend on redundant or inefficient tasks.


    In today’s episode, we get into all the little things you can do that may only save you seconds at the time…


    …but actually add up to minutes and hours when you stack them day after day.


    We talk email management, how to invest time up front to save yourself hours down the line, and how to set yourself up for success when it comes to AI and automations.


    This is a quick one, but we cover a lot.


    00:00-Intro

    01:29-Increasing Capacity Without Adding More People

    01:37-Why Start with Email Management?

    04:16-The RAD Framework: Reply, Archive, Defer

    06:59-Quick Wins for Email Inbox Management

    08:46-AI and Automation in Contracting Businesses

    11:18-Progress and Context of Nick's Executive Assistant AI Agent

    14:14-Asset Building vs. One-Time Requests with AI

    21:54-Identifying Areas for AI Use

    24:32-The Shift to AI as a Search Engine

    27:05 -Final Thoughts and How to Contact Nick

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    31 min
  • 256. The Truth About Men's Mental Health - Connor Beaton
    Jan 21 2026

    Hey contractors! Don’t leave 2026 to chance! Join our free strategic planning web class on January 27 to get ahead: learn how to spot cash flow crunches before they hit, identify who to hire before you need them, and lock it all into a proven annual plan used by 1,900+ business owners. Click the link to register now: https://trybta.com/SPJan26


    To learn more about Breakthrough Academy, click here: https://trybta.com/EP256


    Take our five minute quiz and get a custom Contractor Growth Scorecard: https://trybta.com/DL256


    Men’s mental health is in crisis. We are three times more likely to develop addictions and four times more likely to turn to suicide. And yet, 40% of men won’t seek help.


    In this episode of Contractor Evolution, we are diving into the "silent struggle" with Connor Beaton, founder of ManTalks and author of Men’s Work. While we usually unpack business systems and profit margins, today we’re diving into the importance of men’s inner work.


    After overcoming his own struggles with infidelity, drugs, and alcohol, Connor’s mission is to help men become better leaders, spouses, dads, and humans.


    In this conversation, we cover:

    • The Crisis: Why men are struggling today more than ever and why it’s so hard for us to get in touch with our inner selves.
    • Shadow Work: How to identify and confront hidden parts of ourselves (what Connor calls Shadow Work) to stop self-sabotage.
    • Leadership & Legacy: How doing your own inner work pays off for your team and family, and how to foster healthy masculinity and self-leadership on your job sites.


    We love to unpack business systems, but if this type of episode is useful for you, let us know in the comments.


    Check out ManTalks: https://www.youtube.com/@ManTalks


    🔥 Watch These Related Episodes Next:

    1. Business Therapist Destroys My Limiting Beliefs in Real Time:

    https://www.youtube.com/watch?v=mU7m0Bk0Z9s

    2. How To Lead WITHOUT Ego (Keith Mercurio's Advice):

    https://www.youtube.com/watch?v=rwDRgYHKzow

    3. How 8 Years in a Community Changed My Contracting Business:

    https://youtu.be/dL0oLzZLrUQ


    00:00-Intro

    02:02-Connor Beaton's Origin Story and Early Life

    05:07-The Impact of Fatherless Households on Young Men

    10:18-Shame-Based Motivation and the Entrepreneurial Identity

    15:40-Understanding Shadow Work and Confronting the Unconscious

    24:32-Step 1: The Process of Confession and Radical Honesty

    32:52-Step 2: Exploring the Origins of Dysfunctional Behavior

    41:51-Step 3: Confronting and Replacing Unhealthy Patterns

    57:17-Modeling Imperfection and the Importance of Presence as a Father

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    1 h et 7 min
  • 255. Why Contractors Are Losing the War for Talent - Aaron Witt
    Jan 14 2026

    To learn more about Breakthrough Academy, click here: https://trybta.com/EP255


    Take our five minute quiz and get your free Contractor Growth Roadmap: https://trybta.com/DL255


    What if we told you that the skilled labor shortage is your fault?


    Yes, there’s demographic challenges. Yes, the economy plays a role.


    But our industry has REALLY missed the mark on attracting the next generation.


    Today’s guest is the one and only Aaron Witt, founder of BuildWitt and host of the Dirt Talk podcast.


    He’s on a mission to empower the next generation of tradespeople and bridge the gap between the old guard and the next wave of talent.


    In this episode you’ll learn:

    • Why the construction industry is partially at fault for the lack of new skilled laborers
    • The employer branding mistakes you’re definitely making, and what to do instead
    • And what different generations owe each other to solve the workforce crisis


    If you care about the future of your team, your business, and the trades as a whole — this one’s for you.


    Check out Aaron's YouTube channel here: https://www.youtube.com/c/AaronWitt


    More episodes on employer branding and recruiting the next generation of skilled laborers:


    How to Build a Hiring Funnel (EP 220): https://youtu.be/ITtfUjjD5JI

    How to Attract Reliable Staff in a Labor Shortage (EP 208): https://youtu.be/bjdnIQJxAMk

    Leadership Beyond The Hammer (EP 215): https://youtu.be/DlJhlx65UIs


    00:00-Intro

    01:15-Aaron Witt's Background and Founding of BuildWit

    04:20-The Importance of Brand in the Construction Industry

    08:16-Why Contractors Struggle to Attract Young Talent

    14:31-How Best-in-Class Contractors Hire Smarter

    20:11-The Role of Authentic Storytelling

    31:52-Employer Branding for the Next Generation of Contractors

    40:28-Private Equity, Capitalism, and the State of Infrastructure

    48:43-Responsibilities of Both Generations in Solving the Labor Crisis

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    59 min
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