Roofers! Don’t leave 2026 to chance! Use the shoulder season to plan for higher profit and steady cash flow. On November 4, join us for a web class to get the proven annual planning and cash flow framework top roofers use. Register now here: https://trybta.com/CE-GRO-NOV25

Take our five minute quiz and get your free custom Contractor Growth Scorecard here: https://trybta.com/DL242

To learn more about Breakthrough Academy, click here: https://trybta.com/EP242

Some moments in life can completely shape the way we see the world. Hard lessons, key pieces of advice, or sudden realizations in the face of adversity.

Today, Danny is opening up about four moments in his life that would become the mantras he uses to survive and thrive as a successful contractor, business coach and entrepreneur.

Episode Highlights:

• Hear the story of how Danny went from a struggling dyslexic student to a successful paint contractor to the thriving founder and coach he is today.
• Understand the power of mantras in overcoming adversity, navigating relationships and staying calm under pressure.
• Benefit from Danny’s vulnerability, as he opens up about the personal and professional mistakes over the last 20 years as an entrepreneur.

00:00-Intro

01:16-Habit #1: F*ck it

04:32-Habit #2: “How can I…?”

07:32-Habit #3: Relinquishing control

09:07-Habit #4: “It’ll be fine.”

11:15-Wrap Up

On October 21, join our free web class and discover the proven six-step system top contractors use to build rock-solid teams, increase margins, and reclaim evenings and weekends with their families. Reserve your spot now: https://trybta.com/CE-CGM-OC25

Take our 5 minute quiz and get your free personalized Contractor Growth Scorecard today: https://trybta.com/DL241

To learn more about Breakthrough Academy, click here: https://trybta.com/EP241

In a world where everyone turns to AI to ask questions, how do you make sure YOU show up as the answer? In today’s episode, Phil Risher reveals the secret to getting ChatGPT and other Large Language Models (LLMs) to promote your business to potential customers in every related search.

---

There’s no question that AI is changing the way people ask questions online.

So, how do you make sure YOU show up as the answer?

In today’s episode, we’re revealing the secret to getting ChatGPT and other Large Language Models (LLMs) to promote your business to potential customers in every related search.

Contractor Marketing expert Phil Risher is a long-time SEO strategist that has been on the front lines as AI has changed the game for contractors and home service businesses.

Our conversation covers:

• The difference between SEO, GEO and AEO and where you should invest your marketing efforts right now
• How Large Language Models actually decide which brands to recommend
• 4 personalized videos you can make in the next 10 minutes that will increase your conversion rate by 20%.

This is a mandatory listen for contractors in every industry.

00:00-Intro

02:07-About Phil and Phlash Consulting

05:29-How is AI disrupting customer search? SEO vs. GEO vs. AEO

12:49-Is SEO still worth doing?

16:10-Becoming a content authority

29:21-How important is a "face of the brand?"

32:41-4 personalized videos for your drip sequence

38:44-Use cases for AI chat bots & automation for speed to lead

41:45-Use cases for self service tools

46:14-How to stay up-to-date on AI without getting overwhelmed

49:58-Connect with Phil

On October 21, join our free web class and discover the proven six-step system top contractors use to build rock-solid teams, increase margins, and reclaim evenings and weekends with their families. Reserve your spot now: https://trybta.com/CE-CGM-OC25

Take our 5 minute quiz and get your free personalized Contractor Growth Scorecard today: https://trybta.com/DL240

To learn more about Breakthrough Academy, click here: https://trybta.com/EP240

What if you offered a potential customer a free vacation if they hired you by the end of the week? Would it increase your closing rate? Today’s guest John Dwyer (JD, for short) swear by this strategy and in this episode, he’s gonna tell you why.

---

What if you offered a potential customer a free vacation if they hired you by the end of the week?

Gimmicky? Maybe.

But according to today’s guest, it works.

John Dwyer, or “JD” for short, has built an entire business around incentive-based marketing.

In other words, rather than resorting to price discounting to get more work, what if you looked for a value add incentive instead?

Sometimes that’s something small, like a Happy Meal toy. Sometimes it’s a free trip to Disneyland.

In this episode, JD breaks down what he thinks are the 5 elements of a successful direct response campaign, including what he calls the WOW factor incentive.

This guy’s got some seriously out of the box ideas, so buckle up.

Episode Highlights:

- Learn how John “JD” Dwyer has used incentive-based marketing to generate over $15 billion in extra sales for businesses across multiple industries.

- Understand what the “WOW Factor” is and how it might fit into your marketing strategy.

- Get inspired to find creative alternatives the next time you’re thinking of price discounting to get more sales.

Get in touch with JD at john@theinstituteofwow.com

Learn more about the Institute of Wow vacations Incentive - https://vacationsincentive.com/

00:00-Intro

01:32-About JD and the Institute of Wow

07:52-What exactly is direct response marketing?

11:01-5 components of direct response marketing

22:41-About the Wow Factor vacation incentive

39:26-How to be the "UN" authority

41:52-Quick hits: best and worse of JD's career

53:00-Wrap up