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Copywriting For Coaches

Copywriting For Coaches

Auteur(s): Megan Kachigan
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À propos de cet audio

The Copywriting for Coaches Podcast is for the high-level coach with a loyal following, a true expert at your craft, and have achieved amazing results...But something's missing. Juggling team leadership, parenthood, and personal time - while managing your marketing - feels like a constant uphill battle. You crave a more sustainable approach to success – one that doesn't sacrifice your well-being. This podcast will support you in confidently copywriting without compromising your unique brand identity...so that you can stay energized as the visionary operating in your zone of genius.

© 2025 Copywriting For Coaches
Marketing Marketing et ventes Réussite personnelle Économie
Épisodes
  • The Marketing Strategy That Leaves Room for Rest and Revenue
    Apr 15 2025

    What if the most profitable part of your marketing wasn’t another platform, funnel, or content sprint? Your marketing strategy should be built around your business and your capacity—one that leaves room for rest, creativity, and margin.

    Because going non-stop is a sign your strategy needs reworking.

    I’m sharing the exact rhythm I use (and recommend to my multi-6 and 7-figure clients) that keeps them visible, trusted, and fully booked—without posting every day or feeling glued to their phone.

    If your marketing feels scattered and exhausting, this episode is for you—especially if you're a thought leader who wants to focus on deep work, client delivery, or your next big idea.

    [0:00–1:30] Why Rest Is the Most Profitable Part of Marketing
    [1:30–3:00] How Burnout Signals a Flawed Marketing Strategy
    [3:00–4:30] Why Rhythm Outperforms Hustle for Visibility
    [4:30–6:00] The Power of Values-First Marketing
    [6:00–7:30] How Rest Sparks Creative and Authentic Messaging
    [7:30–9:00] The Trap of Constant Visibility and Online Pressure
    [9:00–10:30] Signs You Need a Marketing Rhythm (and Why It Matters)
    [10:30–12:00] Strategic Visibility
    [12:00–13:30] A Simple Framework to Build Your Own Marketing Rhythm

    ➡️ SHOW NOTES: Grab all the links and resources mentioned in this episode on the blog here! https://www.megankachigan.com/marketing-strategy-rest-and-revenue

    Have a question about digital marketing, messaging, or copywriting? Get YOUR questions answered on the show! Submit here → https://forms.gle/9rPT7dtAKQCErzUg6

    FREE RESOURCE: Copy not converting? Increase your conversion rate in 30-mins or less with my free Messaging & Positioning Audit.

    CONNECT WITH MEGAN:
    Join My Inbox Community → www.megankachigan.com/email
    Website → www.megankachigan.com
    Facebook → https://www.facebook.com/megan.kachigan
    LinkedIn → https://www.linkedin.com/in/megan-kachigan-loehr-9957684b/
    Threads → https://www.threads.net/@megankachigan

    Instagram → https://www.instagram.com/megankachigan/


    WORK WITH MEGAN:

    • Schedule a call with me to chat about your business and the goals you have for the future. I can share specifically about how we can work together so you can book out your services.
    • Book a Power Hour for 1:1 support from an expert marketer and copywriter? I’ll send you my starter Gdoc so you can get me everything we need to make the most of our time together.
    • Join Copy Critique Club to get weekly support for ALL of your content. Feel confident knowing that what you’re creating is actually going to convert and bring real dollars to your business.

    If you enjoy this content, please take 15 seconds to rate and review the show. If you screenshot your review and tag me on Instagram, I will send you a Starbucks card as a thank you!

    Voir plus Voir moins
    12 min
  • 3 Secrets to Grow Your Brand Community with Kristina Bartold
    Apr 8 2025

    You need friends who believe in your work. Because scaling doesn’t start with systems. It starts with conversations. Ones that build genuine, authentic community.

    You’ve likely heard things like, “Just show up consistently” or “Engage with your audience!” But if that advice hasn’t helped you build a thriving brand community that of fans that love you and your work…this episode is for you.

    The truth is: It’s not about paid ads or complicated launches. And you don’t need a massive following or a huge team to build a powerful, profitable, heart-centered brand community.

    If your audience isn’t buying, they may not feel like a community—yet.

    In this conversation with Kristina Bartold—co-founder of the Social Snippet and someone who truly walks the walk (I mean, have you seen her High Vibe Women events?!)—we break down exactly how brand community has helped her grow (and scale quickly) across two brands, online and offline.

    [1:12–3:02] How Community Helped Scale Her Business—Not Funnels
    [3:02–5:45] How She Got Good Clients So Quickly
    [7:20–10:05] Where To Start Building Your Community
    [10:05–14:00] The Best Way to Collaborate and Grow Together
    [27:00–32:00] Podcasting as a Community Builder
    [32:00–35:30] The One Thing You Can Do Today

    ➡️ SHOW NOTES: Grab all the links and resources mentioned in this episode on the blog here! https://www.megankachigan.com/3-secrets-to-grow-your-brand-community-kristina-bartold


    Have a question about digital marketing, messaging, or copywriting? Get YOUR questions answered on the show! Submit here → https://forms.gle/9rPT7dtAKQCErzUg6

    FREE RESOURCE: Copy not converting? Increase your conversion rate in 30-mins or less with my free Messaging & Positioning Audit.

    CONNECT WITH MEGAN:
    Join My Inbox Community → www.megankachigan.com/email
    Website → www.megankachigan.com
    Facebook → https://www.facebook.com/megan.kachigan
    LinkedIn → https://www.linkedin.com/in/megan-kachigan-loehr-9957684b/
    Threads → https://www.threads.net/@megankachigan

    Instagram → https://www.instagram.com/megankachigan/

    WORK WITH MEGAN:

    • Schedule a call with me to chat about your business and the goals you have for the future. I can share specifically about how we can work together so you can book out your services.
    • Book a Power Hour for 1:1 support from an expert marketer and copywriter? I’ll send you my starter Gdoc so you can get me everything we need to make the most of our time together.
    • Join Copy Critique Club to get weekly support for ALL of your content. Feel confident knowing that what you’re creating is actually going to convert and bring real dollars to your business.

    If you enjoy this content, please take 15 seconds to rate and review the show. Thank you!

    Join Copy Critique Club to get more clients from your copy by clicking here!

    Voir plus Voir moins
    25 min
  • Build Fierce Brand Loyalty with Values-First Marketing
    Apr 1 2025

    If “Buy now!” makes you cringeHere’s how smart, successful entrepreneurs are ditching the hype and winning with integrity.

    Let’s be honest: most of us didn’t start our business to become a full-time marketer or salesperson. We started to help people. To create freedom. To make an impact. And yes, to make money—but in a way that feels aligned.

    And yet, here we are. Tired of marketing formulas that don’t feel like us. Side-eyeing another bro-style launch with countdown timers and FOMO-laced subject lines. Wondering if there's a better way to market. How can we do it both effectively AND with integrity?

    There is a way. It’s called Values-First Marketing. And this episode is your intro to how and why it works (with examples!).

    [0:25-3:26] What is Values-First Marketing?
    [3:26-11:27] Why Values First Marketing Works
    [11:27-20:40] Real-World Brand Examples
    [20:40-30:01] Patagonia Case Study and Deep Dive
    [30:01-33:09] 3-Step Process to Grow Your Brand into a Movement that people naturally want to be a part of.

    ➡️ SHOW NOTES: Grab all the links and resources mentioned in this episode on the blog here! https://www.megankachigan.com/build-fierce-brand-loyalty-with-values-first-marketing

    Have a question about digital marketing, messaging, or copywriting? Get YOUR questions answered on the show! Submit here → https://forms.gle/9rPT7dtAKQCErzUg6

    FREE RESOURCE: Copy not converting? Increase your conversion rate in 30-mins or less with my free Messaging & Positioning Audit.

    CONNECT WITH MEGAN:
    Website → www.megankachigan.com
    Facebook → https://www.facebook.com/megan.kachigan
    LinkedIn → https://www.linkedin.com/in/megan-kachigan-loehr-9957684b/
    Threads → https://www.threads.net/@megankachigan
    Instagram → https://www.instagram.com/megankachigan/

    WORK WITH MEGAN:

    • Schedule a call with me to chat about your business and the goals you have for the future. I can share specifically about how we can work together so you can book out your services.
    • Book a Power Hour for 1:1 support from an expert marketer and copywriter? I’ll send you my starter Gdoc so you can get me everything we need to make the most of our time together.
    • Join Copy Critique Club to get weekly support for ALL of your content. Feel confident knowing that what you’re creating is actually going to convert and bring real dollars to your business.

    If you enjoy this content, please take 15 seconds to rate and review the show. If you screenshot your review and tag me on Instagram, I will send you a Starbucks card as a thank you!

    Join Copy Critique Club to get more clients from your copy by clicking here!

    Voir plus Voir moins
    33 min

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