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Creative Shop Talk with Wendy Batten

Creative Shop Talk with Wendy Batten

Auteur(s): Wendy Batten Creative Retail Mentor
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 How do I attract more customers to my store? How do I get more sales? How do I book out my shop’s events and workshops? How do I do retail marketing and social media for my store? These are the questions that creative retail business owners ask Wendy Batten, creative retail coach and mentor. Wendy works with creative shop owners all over the world and with industry leaders. Her speciality is working with creative retailers to get control over their brick and mortars to avoid burnout and overwhelm while achieving more success and profits. In Creative Shop Talk, Wendy digs into the problems and solutions that “accidental shopkeepers” and hobbyists turned retail business owners face. Wendy dives deep in mindset and best practices for retailers with masterclass trainings, business strategies, expert guests and industry insiders, and more. Each episode is designed to help busy and passionate creative shop owners take action, work through their overwhelm and get focused on strategic business areas. Thinking about opening your own creative retail shop? Ready to stop playing shopkeeper and “winging” the business stuff? Looking for more foot traffic? Want to turn your brick and mortar into a viable business? Want predictable profits? Want to take the next step to run your store and not let it run you? Turn to Wendy Batten to take the proven steps to achieving your dream store, living your creative life and helping your amazing customers.Wendy Batten 2020 Développement commercial et entrepreneuriat Entrepreneurship Gestion et leadership Économie
Épisodes
  • 279. Two Types of Retail Shop Owners: Which One Are You?

    279. Two Types of Retail Shop Owners: Which One Are You?
    Sep 22 2025
    With host retail coach In This Episode: Two types of shop owners are shaping the future of retail, and knowing which one you are could change everything. In this episode of Creative Shop Talk, I’m diving into the two distinct types of retail shop owners I’ve been noticing and I’m challenging you to decide which one you are. Drawing from my recent trip to Texas, coaching sessions, and mastermind conversations, I’ll share the patterns I’m seeing and some other takeaways from my recent coaching sessions and travels that I think will be helpful to you and your business growth. Key Takeaways: The two types of retail shop owners and how to identify where you land Why resisting change can hold your business back The role of margin and white space in fueling creativity How consistency builds trust without causing stagnation Why confidence is built through small, actionable steps “Don’t confuse consistency with sameness.” -Wendy Batten Your Next Steps: Reflect honestly: Which shop owner type describes you best? Build margin: Create time for reflection and creative space in your week. Take one step: Pick a small, doable action that builds confidence. Seek community (with me!): Surround yourself with growth-minded peers. Explore the possibilities in the or for deeper support! Related podcasts we think you’ll like: : 5 Easy Ways to Improve Your Profit Margins (and Why You Should!) : Retail Growth Through Small Steps : Simple Shifts to Boost Your Bottom Line This Holiday Season About your host, Wendy Batten In case we haven’t met yet, I’m Wendy Batten, retail business coach and founder of the Retailer’s Inner Circle. With over 30 years of experience running successful businesses, I now help independent shop owners grow profitably and sustainably—with more confidence and joy. I’ve had my own business columns in featured magazines, such as What Women Create and other top publications, worked with some of the top industry brands as retail care manager, and I’ve supported hundreds of retailers through coaching, speaking, my programs, and this podcast. For more support from Wendy Never miss an episode! Subscribe to the Creative Shop Talk Podcast and get the tools, inspiration, and strategies you need to thrive as an independent retailer. Loved the episode? Leave a quick review on iTunes- your
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    22 min
  • 278. Behind the Counter with Megan Macdonald: How She Built a Profitable Two-Location Shop and Gained Her Freedom

    278. Behind the Counter with Megan Macdonald: How She Built a Profitable Two-Location Shop and Gained Her Freedom
    Sep 15 2025
    With host retail coach In This Episode: Ever feel like your shop is running you instead of the other way around? You’re not alone, and today’s guest proves there’s a better way. In this inspiring episode of the Creative Shop Talk Podcast, I’m welcoming Level Up Mastermind member Megan Macdonald, founder of . Megan joins me all the way from a small island in Scotland. She’s sharing her journey from making candles at her kitchen table to running a thriving retail and wholesale business with multiple revenue streams, including a coffee bar and subscription boxes. You’ll hear how Megan unshackled herself from feeling tied down to her shop, built a strong team culture, and created the freedom to travel while still growing her business. Her story is a powerful reminder that with the right systems and mindset, you can build a profitable business that supports your dream life. Key Takeaways from This Conversation: Building multiple revenue streams to fuel growth Creating freedom with strong systems and team trust Embracing scary but necessary growth decisions Balancing life, travel, and business without burnout Your Next Steps: 1. Reflect: What part of your business feels like it’s tying you down? 2. Act: Identify one system or process you can delegate this week. 3. Dream: Ask yourself, “What needs to be true for me to step into my next level?” 4. : Want to hang with like-minded shop owners from all over the world like Megan? The wait-list for the Level Up Mastermind is open! . Related podcasts we think you’ll like: : 10 Simple Ways to Level Up Your Shop : Retailer Success Series: Behind the Counter with Inner Circle Member Jeanne Terrill : Behind the Counter: Building the Business You Wish Existed with Jasmine McCue About Megan and Sandwick Bay Candles Megan started as a side hustle while on leave from her Occupational Therapy career when her youngest child was little. During her leave, her passion for candlemaking grew and so did the business. During the lockdown in 2020, business exploded for Megan, causing her to move her small workshop (which started at the kitchen table!) to a lifestyle shop in Stornoway, Scotland. Today, Sandwick Bay Candles is anticipating the opening of a second store and stocking candles at many other small businesses in the area. Megan is a member of the Level Up Mastermind and the Retailer’s Inner Circle. You can follow along with Megan here: | | About your host, Wendy Batten In case we haven’t met yet, I’m Wendy Batten, retail business coach and founder of the Retailer’s Inner Circle. With over 30 years of experience running successful businesses, I now help independent shop owners grow profitably and sustainably, with more confidence and joy. I’ve had my own business columns in featured magazines, such as What Women Create and other top publications, worked with some of the top industry brands as retail care manager, and I’ve supported hundreds of retailers through coaching, speaking, my programs, and this podcast. For more support from Wendy Never miss an episode! Subscribe to the Creative Shop Talk Podcast and get the tools, inspiration, and strategies you need to thrive as an independent retailer. Loved the episode? Leave a quick review on iTunes- your
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    27 min
  • 277. How to Debrief Your Events Like a Pro: The Retailer’s Checklist

    277. How to Debrief Your Events Like a Pro: The Retailer’s Checklist
    Sep 8 2025
    With host retail coach is now a standalone masterclass! Click to grab it now. You can walk through the sessions at your own pace and rewatch it year after year. LAST CHANCE! ? Join me and a small group on September 15th and let’s get down to business. Limited seating for this quarterly planning session. In This Episode: Ever wonder what makes an event or promotion truly successful? The secret isn’t just in the planning—it’s in the debrief. In this episode of the Creative Shop Talk Podcast, I’ll walk you through my proven event debrief framework that top retailers use to grow smarter, stronger, and more profitable with every event. From tracking costs to capturing customer feedback, you’ll discover how a simple 10-minute review can uncover hidden wins, highlight areas to improve, and keep your energy aligned with your business goals. As your retail shop’s event calendar builds and Q4 approaches, you can’t afford to miss this episode. Takeaways Around Event Debriefing: Why debriefing is where the real magic (and money) happens How to track profitability, costs, and ROI effectively The importance of reviewing marketing effectiveness and customer impact Checking operational flow and team energy post-event Capturing momentum for future sales and engagement Your Next Steps: Download the event debrief checklist (for members of the Inner Circle!) Revisit your last event — what worked, what didn’t? Get the Tools & Support – Grab the for step-by-step guides, calculators, and planning templates to make 2025 your best and most relaxed holiday season yet. At only $97, you can’t afford not to! (It’s free for Inner Circle Members!) – Join the upcoming CEO Planning Workshop to map out your holiday strategy alongside me and other shop owners. - Don’t let another holiday season go by without my and other likeminded retailers’ support! And remember: your membership gets you unlimited access to the Holiday Success Bootcamp, the Profit Planning Masterclass, and so much more. Related podcasts we think you’ll like: : Three Ways to Effortlessly and Easily Increase Sales After Events : How to Plan and Host Successful Events and Promotions in Your Shop : How to Market Promotional Events in Your Shop About your host, Wendy Batten In case we haven’t met yet, I’m Wendy Batten, retail business coach and founder of the Retailer’s Inner Circle. With over 30 years of experience running successful businesses, I now help independent shop owners grow profitably and sustainably—with more confidence and joy. I’ve had my own business columns in featured magazines, such as What Women Create and other top publications, worked with some of the top industry brands as retail care manager, and I’ve supported hundreds of retailers through coaching, speaking, my programs, and this podcast. For more support from Wendy Never miss an episode! Subscribe to the Creative Shop Talk Podcast and get the tools, inspiration, and strategies you need to thrive as an independent retailer. Loved the episode? Leave a quick review on iTunes- your
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    19 min
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