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Creative Shop Talk with Wendy Batten

Creative Shop Talk with Wendy Batten

Auteur(s): Wendy Batten Creative Retail Mentor
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How do I attract more customers to my store? How do I get more sales? How do I book out my shop’s events and workshops? How do I do retail marketing and social media for my store? These are the questions that creative retail business owners ask Wendy Batten, creative retail coach and mentor. Wendy works with creative shop owners all over the world and with industry leaders. Her speciality is working with creative retailers to get control over their brick and mortars to avoid burnout and overwhelm while achieving more success and profits. In Creative Shop Talk, Wendy digs into the problems and solutions that “accidental shopkeepers” and hobbyists turned retail business owners face. Wendy dives deep in mindset and best practices for retailers with masterclass trainings, business strategies, expert guests and industry insiders, and more. Each episode is designed to help busy and passionate creative shop owners take action, work through their overwhelm and get focused on strategic business areas. Thinking about opening your own creative retail shop? Ready to stop playing shopkeeper and “winging” the business stuff? Looking for more foot traffic? Want to turn your brick and mortar into a viable business? Want predictable profits? Want to take the next step to run your store and not let it run you? Turn to Wendy Batten to take the proven steps to achieving your dream store, living your creative life and helping your amazing customers.Wendy Batten 2020 Développement commercial et entrepreneuriat Entrepreneurship Gestion et leadership Économie
Épisodes
  • 269. Coffee Break Chats: Is Your Google Business Listing Costing You Customers in Your Retail Shop?
    Jul 14 2025
    With host retail coach In This Episode: Is Your Google Business Profile Costing You Customers? Your Google Business profile is one of the easiest and most powerful tools to drive retail growth. In this Coffee Break episode of the Creative Shop Talk Podcast, I’m sharing ten quick, high-impact ways to audit and refresh your profile—just in time for the fall retail rush. Updating your Google Business profile takes 10 minutes. We all have 10 minutes! Use them to update your digital storefront and start showing up where your customers are already searching: GOOGLE! What You’ll Learn: Why accurate business info and categories on Google Business matter more than ever How photos, descriptions, and reviews drive trust and in-store visits (and why you need to respond to them!) Which hidden features (like Q&A and messaging) increase visibility and engagement …and MORE! Don’t leave money on the table—this easy refresh could bring new customers through your door. 🎧 Subscribe to the Creative Shop Talk Podcast or visit for more smart strategies tailored to indie retailers. Your Next Steps: Take 10 minutes and audit your Google Business profile using the tips you learned in this episode! And as always, I’d love to hear your takeaways and what you found to improve on your profile. Jump in my DMs on Instagram at @wendybatten.biz! Then, jump on over to ! From here, you’ll be able to join the Retailer’s Inner Circle or grab on-demand workshops, including what just dropped: that includes the “back of the napkin” easy profit planning calculator, my members are raving about! It’s only been available for my coaching clients in the past, but for a limited time, we’re offering it to you, our podcast listeners. (Members already have access!) Related podcasts we think you’ll like: : Retail Visibility Series: Stop Hiding and Be Known Parts 1-3 About your host, Wendy Batten In case we haven’t met yet, I’m Wendy, a small business coach and founder of where I help other independent shop owners learn how to gain the right business skillsets to see more profits, paychecks, and joy as they navigate running their retail business. Through online classes, business coaching programs, speaking, and a , I’ve helped hundreds of retailers around the globe reclaim their dream and see the success they want from their beautiful shops. My signature private coaching community, , has helped retailers around the world build their retail business skill sets and confidence. I am proud to have been featured in several major publications, including my own business column in What Women Create magazine. I have been privileged to be a guest on top-ranked podcasts and sought-after as a guest speaker and teacher for several brands, associations, and communities that are passionate about the success of independent retailers. When I’m not coaching, you will find me either DIYing and renovating my very imperfect old crooked cottage by the sea in the UNESCO World Heritage town of Lunenburg, NS, or blogging about our travel and RVing adventures and the weird fun things we get up to in our coastal village. I’d love to invite you to check out one of my free resources for real retailers at For more support from Wendy
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    18 min
  • 268. Awesome Isn’t Accidental: Raise the Retail Standards in Your Shop
    Jul 7 2025
    With host retail coach In This Episode: It’s not luck. It’s not magic. Running a successful retail shop takes purpose, planning, and showing up as your best self. In this inspiring episode, I’m sharing a powerful reminder from one of my favorite authors, Jon Acuff: “Awesome is never accidental.” Let’s talk about how you can intentionally create a business that feels great for you and your customers—on purpose, not by chance. We don’t want average businesses or lives: strive for AWESOME. Tips on Raising Your Retail Standards: “Awesome” isn’t just luck. Success is built with intention. Stop saying “She’s so lucky” and ask what she is doing differently. Be an intentional leader. Plan 90 days ahead like a CEO. Learn new skills to grow your shop and confidence. Make business decisions that align with your personal and brand values. Level up your customer’s experience. 81% of people will leave your store if they think someone else offers a better experience. Inconsistent service can drive even loyal customers away. Set clear store standards: music, smell, cleanliness, staff behavior—it all matters. Your Next Steps: Write down the quote: Awesome is never accidental. Pick one small area in your business and raise the bar. Ask yourself: how can I be more awesome today? Related podcasts we think you’ll like: : Annual Planning that Fills Your Life Buckets : How to Plan and Host Successful Events in Your Retail Shop : How to Create a Customer Journey Map About your host, Wendy Batten In case we haven’t met yet, I’m Wendy, a small business coach and founder of where I help other independent shop owners learn how to gain the right business skillsets to see more profits, paychecks, and joy as they navigate running their retail business. Through online classes, business coaching programs, speaking, and a , I’ve helped hundreds of retailers around the globe reclaim their dream and see the success they want from their beautiful shops. My signature private coaching community, , has helped retailers around the world build their retail business skill sets and confidence. I am proud to have been featured in several major publications, including my own business column in What Women Create magazine. I have been privileged to be a guest on top-ranked podcasts and sought-after as a guest speaker and teacher for several brands, associations, and communities that are passionate about the success of independent retailers. When I’m not coaching, you will find me either DIYing and renovating my very imperfect old crooked cottage by the sea in the UNESCO World Heritage town of Lunenburg, NS, or blogging about our travel and RVing adventures and the weird fun things we get up to in our coastal village. I’d love to invite you to check out one of my free resources for real retailers at For more support from Wendy
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    20 min
  • 267. Retail Planning Midyear Check-In: The Essential Steps
    Jun 30 2025
    With host retail coach In This Episode: I want you to ask yourself this question: “Why wouldn’t I be checking in mid-year with my retail business? Is there something I am avoiding? Am I making excuses like I’m ‘too busy’?” (Your words, not mine!) As a retail coach, it’s my job to not only teach you the steps you need to take to do a midyear check-in in your retail business but also encourage you to get it done. Trust me: this will make a huge difference in your mindset and in how you run your beautiful business. In this episode I’m walking brick and mortar retail shop owners through a simple yet powerful midyear retail planning process to stay on track for profitability and growth. You’ll learn what you need to look at during the review, how to adjust business goals, and how to build a profit plan to keep you flexible yet focused for the rest of the year. (Inner Circle members have access to a quarterly retail planning checklist to review your progress!) Whether you’ve hit your targets or need to pivot, this actionable framework will help you identify “creep” in your operations, celebrate your wins, and map out the next six months with confidence. “Don’t plan for ‘fine.’ Plan for awesome. Your business deserves more than mediocre.” - Wendy Batten Timestamped Topics: 03:00 – Flexibility vs. Excuses: Adjusting Your Goals 05:00 – Spotting and Reining in “Creep” 07:00 – Setting Real Profit Planning Numbers 09:00 – Month-by-Month Financial & Inventory Review 12:00 – Profitability Check: Are You Pushing String? 13:00 – Celebrating Achievements & Acknowledging Progress Key Takeaways to Help with Your Midyear Planning Check In: Use a quarterly retail planning checklist to audit goals, revenue, and operations (Inner Circle members: We have one in the mid-year planning masterclass!) Identify and correct “creep” in profits, inventory, team standards, and operations. Use a profit plan template and plug in your numbers, margins, and expenses. This will help you to make sure you are on track to meet your financial goals. (This is a GAME CHANGER and we have one in the Profit Planning Micro-Masterclass for Inner Circle members.) Conduct honest month-by-month reviews of P&L, balance sheet, and personal workload. Always celebrate wins—acknowledging progress fuels motivation for the next quarter. Your Next Steps: First of all, thank you so much for listening. I would love it if you would subscribe & leave a review on your favorite podcast platform. Join the conversation on Instagram! Follow along with me at @ and share with me your biggest midyear wins. I’d love to hear what you are most proud of in the first 6 months of 2025! Inner Circle members have access to the and the . Make sure you are logged in! If you aren’t already a member of the , you can join us anytime - the doors are open! Related podcasts we think you’ll like: : Money Talk & Mindset with Profits First Coach April Stroink : How to do a Midyear Review and Check-up : 5 Easy Ways to Improve Your Profit Margins (and Why You Should!) About your host, Wendy Batten In case we haven’t met yet, I’m Wendy, a small business coach and founder of where I help other independent shop owners learn how to gain the right business skillsets to see more profits, paychecks, and joy as they navigate running their retail business. Through online classes, business coaching programs, speaking, and a , I’ve helped hundreds of retailers around the globe reclaim their dream and see the success they want from their beautiful shops. My signature private coaching community, , has helped retailers around the world build their retail business skill sets and confidence. I am proud to have been featured in several major publications, including my own business column in What Women Create magazine. I have been privileged to be a guest on top-ranked podcasts and sought-after as a guest speaker and teacher for several brands, associations, and communities that are passionate about the success of independent retailers. When I’m not coaching, you will find me either DIYing and renovating my very imperfect old crooked cottage by the sea in the UNESCO World Heritage town of Lunenburg, NS, or blogging about our travel and RVing adventures and the weird fun things we get up to in our coastal village. I’d love to invite you to check out one of my free resources for real retailers at For more support from Wendy
    Voir plus Voir moins
    24 min

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