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Creative Shop Talk with Wendy Batten

Creative Shop Talk with Wendy Batten

Auteur(s): Wendy Batten Creative Retail Mentor
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How do I attract more customers to my store? How do I get more sales? How do I book out my shop's events and workshops? How do I do retail marketing and social media for my store? These are the questions that creative retail business owners ask Wendy Batten, creative retail coach and mentor. Wendy works with creative shop owners all over the world and with industry leaders. Her speciality is working with creative retailers to get control over their brick and mortars to avoid burnout and overwhelm while achieving more success and profits. In Creative Shop Talk, Wendy digs into the problems and solutions that "accidental shopkeepers" and hobbyists turned retail business owners face. Wendy dives deep in mindset and best practices for retailers with masterclass trainings, business strategies, expert guests and industry insiders, and more. Each episode is designed to help busy and passionate creative shop owners take action, work through their overwhelm and get focused on strategic business areas. Thinking about opening your own creative retail shop? Ready to stop playing shopkeeper and "winging" the business stuff? Looking for more foot traffic? Want to turn your brick and mortar into a viable business? Want predictable profits? Want to take the next step to run your store and not let it run you? Turn to Wendy Batten to take the proven steps to achieving your dream store, living your creative life and helping your amazing customers.Wendy Batten 2020 Développement commercial et entrepreneuriat Entrepreneurship Gestion et leadership Économie
Épisodes
  • 289. Become the CEO Your Life May Need in 2026
    Dec 1 2025
    With host retail coach Wendy Batten https://wendybatten.com/podcast-intro/ In This Episode: Season Five wraps with a heartfelt, honest conversation you don't want to miss. In this final episode of the year, I'm pulling back the curtain and sharing the real-life alignment shifts, boundaries, and mindset resets that shaped my 2025 - and how you can step confidently and intentionally into 2026. If you've ever felt out of sync with your business, overwhelmed by hustle culture, or unsure whether your decisions still match the life you want today… this episode will feel like a deep breath. Wendy talks openly about anxiety, intuition, "right-fit" clients, protecting your energy, and designing a business that actually supports your life - not the other way around. Grab a cozy drink, settle in, and get ready to reflect, recalibrate, and realign for the year ahead. Insights to Guide Your 2026 Planning Why your business can only grow as sustainably as you can The difference between chasing clients vs. attracting aligned ones Intuition whispers before it screams Why a full calendar isn't the goal – spaciousness is The power of boundaries as leadership How to identify fuels vs. drains in your business The importance of checking whether your business still aligns with who you are today Your Next Steps: Revisit your 2025 experiences: What felt aligned? What felt heavy? Review your client base: Who energizes you? Who doesn't? Set or reinforce boundaries that support your CEO role Explore deeper support if you're ready – whether that's joining the Level Up Mastermind, or finding coaching or community. Need help with your 2026 business planning? Grab my Best Year Ever standalone masterclass. It's available for free for Inner Circle members and for purchase from non-members. Members and non-members alike will meet with me live on Zoom on January 13th at 2pm ET. A replay will be available for those who cannot make it live. Related podcasts we think you'll like: Episode 136: Coffee Break Chats with Wendy: Annual Planning That Fills Your Life Buckets Episode 186: Choose Joy: Reframe Your Mindset and End Your Retail Year Happy Episode 197: A Monthly Debrief: A Simple Activity All Retail Shop Owners Should Be Doing About your host, Wendy Batten In case we haven't met yet, I'm Wendy Batten, retail business coach and founder of the Retailer's Inner Circle. With over 30 years of experience running successful businesses, I now help independent shop owners grow profitably and sustainably—with more confidence and joy. I've had my own business columns in featured magazines, such as What Women Create and other top publications, worked with some of the top industry brands as retail care manager, and I've supported hundreds of retailers through coaching, speaking, my programs, and this podcast. For more support from Wendy Retailer's Inner Circle - Join Wendy inside the best retailer's community Free resources for shop owners Hang out and connect with Wendy on IG All of Wendy's current programs and services for shop owners can be found HERE. Never miss an episode! Subscribe to the Creative Shop Talk Podcast and get the tools, inspiration, and strategies you need to thrive as an independent retailer.Click here to subscribe to iTunes! Loved the episode? Leave a quick review on iTunes- your reviews help other retailers find my podcast, and they're also fun for me to go in and read. Just click here to review, select "Ratings and Reviews" and "Write a Review" and let me know what your favorite part of the podcast is. So grateful for you! Thank you!
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    36 min
  • 288. Become the CEO Your Retail Business Actually Needs in 2026
    Nov 24 2025
    With host retail coach Wendy Batten https://wendybatten.com/podcast-intro/ In This Episode: Ready for a truth bomb? Your business can only grow if you do. In this episode of the Creative Shop Talk Podcast, I'm diving deep into what it really takes to step into the CEO identity your retail business needs in 2026 and beyond. From letting go of the "do-it-all shopkeeper" mindset to making braver, clearer decisions rooted in vision rather than fear, this episode is your invitation to level up. I'll share real stories of retailers who shifted their identity, embraced discomfort, built supportive systems, and created more profitable, life-friendly businesses proving that leadership growth isn't optional…it's transformational. Retail Leadership Strategies to Elevate Your Business How to shift from shopkeeper to CEO mindset The difference between operational decisions and visionary decisions The real impact of stepping into bigger, bolder thinking Why removing unprofitable tasks or categories can accelerate growth How identity work fuels better planning, profitability, and joy "You cannot plan a visionary year without first stepping into the identity of a visionary." Your Next Steps: Ask yourself and really think about this question: Who do I need to become next year? Take some time to journal through some of the other prompts in this episode. If you aren't an Inner Circle member, you can still plan alongside us for your Best Year Ever! Purchase the masterclass here and join us (members and non-members alike!) on January 16th at 12pm ET for a live Q+A. If you are looking for high-level support in your retail business, I'd love to see you inside my Level Up Mastermind. You can apply for the 2026 cohort here. This is where the magic happens, my friends. Related podcasts we think you'll like: Episode 178: 3 Top Success Mindset Musts for Retailer Owners Episode 183: Fine Tuning Your Retail Business Operations with Business Strategist Gwen Bortner Episode 285: Avoiding Retail Burnout: Closing Loops and Leaning In to Your People About your host, Wendy Batten In case we haven't met yet, I'm Wendy Batten, retail business coach and founder of the Retailer's Inner Circle. With over 30 years of experience running successful businesses, I now help independent shop owners grow profitably and sustainably—with more confidence and joy. I've had my own business columns in featured magazines, such as What Women Create and other top publications, worked with some of the top industry brands as retail care manager, and I've supported hundreds of retailers through coaching, speaking, my programs, and this podcast. For more support from Wendy Retailer's Inner Circle - Join Wendy inside the best retailer's community Free resources for shop owners Hang out and connect with Wendy on IG All of Wendy's current programs and services for shop owners can be found HERE. Never miss an episode! Subscribe to the Creative Shop Talk Podcast and get the tools, inspiration, and strategies you need to thrive as an independent retailer.Click here to subscribe to iTunes! Loved the episode? Leave a quick review on iTunes- your reviews help other retailers find my podcast, and they're also fun for me to go in and read. Just click here to review, select "Ratings and Reviews" and "Write a Review" and let me know what your favorite part of the podcast is. So grateful for you! Thank you!
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    31 min
  • 287. Design Your Best Retail Year Ever: Stop Drifting and Start Planning for Success
    Nov 17 2025
    With host retail coach Wendy Batten https://wendybatten.com/podcast-intro/ In This Episode: Is your business steering your life instead of the other way around? In this episode, I'm reminding creative shop owners that thriving retail doesn't happen by accident – it's designed with purpose. As we wrap up the year and move forward into 2026, I'm sharing my "captain your own ship" approach to intentional business planning. Let me teach you how to stop drifting with the tides of the economy, staff changes, or trends, and start charting your course toward profit, joy, and freedom. Smart Retail Strategies to Design Your Best Year Yet: Learn how planning brings the future into the present so you can take control now. Learn how to shift from reacting to leading with clarity and purpose. Create a one-page plan that keeps your business focused and flexible. Embrace the CEO mindset every creative shop owner needs for the year ahead. "Hope is not a strategy. Clarity is." Your Next Steps: Reflect on what worked and what didn't this year. What are you super proud of? What wouldn't you do again? Grab my Design Your Best Year Ever Workshop to create your intentional 2026 plan. We will meet live on January 13th at 2pm ET for a Q+A. Anyone who purchased the stand-alone class and anyone in my Inner Circle or Level Up Mastermind (this masterclass is included in your membership) is invited to this live workshop! Related podcasts we think you'll like: Episode 196: New Revenue Stream Ideas for Your Retail Business Episode 212: Pushing Through Business Blocks with Guest Expert Jane Bellante Episode 263: Why CEO Time Isn't Optional in Your Retail Business About your host, Wendy Batten In case we haven't met yet, I'm Wendy Batten, retail business coach and founder of the Retailer's Inner Circle. With over 30 years of experience running successful businesses, I now help independent shop owners grow profitably and sustainably—with more confidence and joy. I've had my own business columns in featured magazines, such as What Women Create and other top publications, worked with some of the top industry brands as retail care manager, and I've supported hundreds of retailers through coaching, speaking, my programs, and this podcast. For more support from Wendy Retailer's Inner Circle - Join Wendy inside the best retailer's community Free resources for shop owners Hang out and connect with Wendy on IG All of Wendy's current programs and services for shop owners can be found HERE. Never miss an episode! Subscribe to the Creative Shop Talk Podcast and get the tools, inspiration, and strategies you need to thrive as an independent retailer.Click here to subscribe to iTunes! Loved the episode? Leave a quick review on iTunes- your reviews help other retailers find my podcast, and they're also fun for me to go in and read. Just click here to review, select "Ratings and Reviews" and "Write a Review" and let me know what your favorite part of the podcast is. So grateful for you! Thank yo
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    29 min
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