“You are the niche.” “Pick a profitable niche.”

These two messages get thrown around like absolute truths — but what if both are true and incomplete?

In this episode, I unpack the real nuance between building a personal brand rooted in identity versus choosing a business model based on strategy — and what happens when one of those is missing.

Whether your content is resonating but not converting, or you feel invisible in your own brand, this episode will help you reconnect with what actually creates trust, sales, and freedom.

We cover:

• Why “you are the niche” and “choose a niche” both hold truth
• What’s changed in the creator economy and content visibility
• Why a strong personal brand still matters — even without a clear offer
• What to do if you have reach but not revenue
• What to do if you had revenue, but now your content feels off

• What’s the difference between “you are the niche” and “choosing a niche”?
• Why isn’t my content converting if people love me and engage with it?
• What do I do if my revenue is down but my audience is still growing?
• How do I shift my business if I’m burned out or boxed in by my niche?
• How has content visibility changed, and what does it mean for my strategy?

How to work with me:

• Schedule a discovery call to find out if 1:1 coaching is a fit
• DM me on Instagram if you walk to talk through shorter term, foced options like a month of Telegram coaching ($700) or a Sellable Stories Intensive ($497)

Timestamps / Chapters:

00:00 – You Are the Niche vs Choosing a Niche: Which Is It?

02:10 – Personal brand vs business-first camps

06:25 – Why both perspectives are true but incomplete

10:48 – What’s changed in visibility, content, and trust

14:32 – When reach ≠ revenue

17:58 – When you had revenue but feel invisible now

21:15 – The new formula: Visibility, Resonance, Trust, Sales

28:40 – Why personal brand is still the glue

34:05 – How to evolve without abandoning your identity

Choosing or refining your niche isn’t just a task for new business owners. Even 5+ years in, your niche may be the reason your visibility, revenue, or lead quality has plateaued.

Especially with interest-based content becoming the norm on platforms like Instagram, YouTube, and TikTok, your niche must be clear, compelling, and immediately relevant — even to people who’ve never heard of you.

In this episode, I walk you through exactly how to define a niche that is both aligned and profitable — and how to avoid the most common mistakes that keep established entrepreneurs stuck in outdated or overly narrow positioning.

🎯 What you’ll learn:

• What actually makes a niche profitable
• How to define the problem in the buyer’s language (not your own)
• The most BASIC way to define a niche vs the most profitable
• Why you may need to redefine your niche even after years in business
• What makes a niche too narrow and how to adjust without starting over
• Why your niche must reflect current market behavior, not just what worked in 2020

Questions this episode will answer:

• What makes a niche profitable?
• Why does it take so long for people to buy from me?
• Why do people only buy from me when they get referred?
• How do I know if my niche is still working?
• Am I too niche or not niche enough?
• Why am I getting leads who aren’t the right fit?

🎧 Tune in if you’re ready to refine your message, attract aligned clients, and grow your visibility without burning it all down.

How to work with me:

• Schedule a discovery call with me so we can talk about exactly how I can help you
• DM me on Instagram to grab a spot for Telegram coaching ($700) or to schedule a 90-min Content Intensive
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00:00 - Intro: Why experienced business owners need to revisit their niche

02:15 - Why visibility is down even when you're booked out

05:30 - The difference between being followed and being searchable

08:45 - What makes a niche profitable (and how to know)

11:10 - The 3 levels of defining a problem

14:25 - Why your niche must reflect actual buyer behavior

18:50 - How to define the “right fit” client without over-niching

22:40 - The danger of passion-based niching

26:05 - Positioning your method as your differentiator

30:00 - Signs your niche is too narrow (and what to do about it)

35:45 - Final thoughts and client examples

As someone who spent my whole adult life with my emotions being invalidated, I used to be so triggered by the idea that my emotions shouldn't impact my marketing.

Until I realized that while emotions will always be present in business, we can’t let them be in the driver’s seat—or we won’t make money consistently. And as a single parent breadwinner, I can't afford to "wait to feel better." So this episode covers what I have done instead.

There’s a difference between honoring your emotions and letting them be the CEO, marketing director or sales manager.

This episode isn’t about bypassing your emotions. It’s about creating safety in your business so you’re not dependent on motivation, confidence, or creativity in order to show up.

I’m walking you through 4 ways that have helped me and my clients reduce emotional dependency in business—so they can keep marketing and making sales even when life is life-ing.

These are typically the four reasons I see clients stop showing up, stall their sales, or go quiet—because their emotions become drivers vs passengers (your emotions will always be present in the vehicle).

Here’s what I walk through:

• The question I ask myself (and clients) to interrupt emotional spirals
• Why your content strategy must run on facts—not feelings
• How isolation quietly magnifies shame and self-doubt
• What it looks like to add nervous system care to your CEO job description

This isn’t a checklist. You don’t need to do all four.

But even one of these may be the thing that helps you feel safer showing up consistently—and that’s what’s required to build a sustainable business.

Because if your business only makes money when you feel good, you’ll never feel safe in your business.

👉 This is exactly what I help my clients with inside private coaching—creating a business that doesn’t collapse based on your humanity.

Schedule a call to discuss private coaching

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