In this episode of The Roofing Millionaires, I sat down with Tom Dring, the National Account Manager at DaVinci Roofscapes.

Tom started in tech but found his calling in roofing, and today, he plays a key role in helping contractors sell and install DaVinci’s premium roofing products the right way.

We talked about something every roofer needs to hear — why competing on price alone will hold your business back. Tom shared why being “the cheapest” isn’t just bad for margins, it’s bad for your brand.

We also covered:

– The mindset behind premium roofing sales

– Why DaVinci doesn’t use recycled materials

– What sets top contractors apart in homeowner conversations

– How showing you care beats just “knowing a lot”

– Lessons from marriage, relationships, and roofing

If you’re trying to sell more premium jobs or stop racing to the bottom on price, this one’s for you.

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