Episode 80: Lucky By Design – Show Notes

Is luck really just random, or can we engineer it? In this episode, we explore how “luck” is often the result of preparation, pattern recognition, and a deep understanding of hidden systems that shape opportunity. Drawing from the unlikely success story of Gary Dahl’s Pet Rock and the groundbreaking research of Wharton economist Judd Kessler and his new book Lucky By Design, we dig into the ways luck is built, not found.

Judd Kessler introduces his framework of “hidden markets,” where things like tickets, jobs, and creative opportunities aren’t always allocated by price or obvious mechanisms. Instead, they’re shaped by invisible rules that govern access and advantage. We discuss the “three E’s”—efficiency, equity, and ease—as the building blocks of these markets, and examine real strategies to decode the signals and systems at play.

Along the way, we unpack how showing up prepared, making it easy for others to work with us, and understanding the actual rules of the game can help leaders and creative professionals tilt the odds in their favor. We also take on the coming wave of AI-driven speed and automation, and ask what it means for authentic signaling in a world where bots are getting faster and smarter.

Five Key Learnings from the Episode:

1. Luck favors the prepared. What looks like serendipity is often the outgrowth of discipline, awareness, and the willingness to build a “door” for opportunity to knock on.
2. Hidden markets have hidden rules. Whether it’s a ticket lottery or landing a client, outcomes are shaped by underlying systems—not just price or “fairness.” Learn the rules, and you can play the game more strategically.
3. The three E’s—Efficiency, Equity, and Ease—are metrics for opportunity. Whether trying to get noticed, land a deal, or hire the right people, balancing these three helps you become the option others choose.
4. Reducing friction creates value. In creative and business relationships, being easy to work with and removing obstacles can be a more powerful signal than raw talent alone.
5. Signals matter more than ever in the age of AI. As automation makes it cheap and easy to fake enthusiasm or speed, genuine signals—like real relationships and proven follow-through—become even more vital.

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How do we keep our creative edge—and ourselves—intact while navigating constant demands, distractions, and emotional turbulence? In this episode, we explore two distinct yet overlapping paths to real impact and creative resilience.

We first sit down with Robert Glazer, best-selling author of The Compass Within, who demystifies the role of core values as more than just aspirational words—they’re non-negotiable principles that serve as a compass for decision making, relationships, and leadership. We discuss how to identify actionable, clarifying values, why supposed “values” like “family” often hide deeper principles, and how lack of alignment between values and life leads to burnout and stagnation. Glazer shares his “big three” most life-defining decisions and what happens when our work, partners, or communities are out of sync with who we really are.

Next, we’re joined by Josh Pais, veteran actor and creator of Committed Impulse, whose new book Lose Your Mind offers a radical take on performance and presence. Pais reveals how reframing so-called “negative” emotions like anxiety and nervousness—as simply energy—transforms dread into creative fuel. He walks us through practical access points to presence, explains why emotion labeling sabotages creativity, and shares tools for cultivating the embodied awareness needed to consistently put ourselves on the line, whether the audience is one person or a thousand.

Together, these conversations serve up a roadmap for navigating modern creative pressures with clarity, energy, and authenticity.

Five Key Learnings from This Episode:

1. Core values aren’t beliefs—they’re actionable, non-negotiable principles that guide behavior and decisions across every area of life and work.
2. Naming surface-level values like “family” isn’t enough—clarity comes from articulating how those values show up as decisions and actions, both personally and professionally.
3. Burnout is often rooted not in workload, but in living incongruently with our core values, which drains energy and leads to fragmentation or eventual crisis.
4. Emotions like fear or nervousness are not “bad”—they’re simply sensations, or energy, that, when accepted and embodied, can be used as creative fuel rather than barriers.
5. Authenticity is grounded in presence and congruence: anchoring to core values provides direction, while welcoming our emotional experience gives us the fuel to show up bravely and perform at our best.

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Mentioned in this episode:

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How often do our teams, family members, or collaborators end up misunderstanding each other even when we think we’re being perfectly clear? In this episode, we dive into the high cost of miscommunication and what it takes to become a “super communicator” in a noisy, divided world. We’re joined by Pulitzer Prize-winning journalist Charles Duhigg, whose new book “Supercommunicators” unlocks why our conversations so often miss the mark—and offers a toolkit for breaking through confusion and building true alignment.

Together, we explore how clarity, empathy, and attention are more crucial than ever, especially as our workplaces and lives move online. From hospital handoffs to debates with Uncle Gary, we unpack the vital art of matching the right kind of conversation, listening deeply, and decoding the signals that don’t show up in written words. If you’ve ever walked away from an exchange realizing you and your counterpart were simply talking past one another, this episode is for you.

Five Key Learnings from This Episode:

1. Assumptions are the enemy of understanding. We can’t assume others interpret our words as we intend; confirming mutual understanding is essential—even in routine exchanges.
2. There are three types of conversations—practical, emotional, and social. Misalignment around which conversation is taking place is often the root cause of frustration and disconnect.
3. “Matching” the conversation builds trust. Super communicators detect what kind of conversation someone needs and mirror it—acknowledging emotion when present, before pivoting to solutions.
4. Deep questions invite deeper connection. Asking about values, motivations, or experiences (rather than just surface details) opens the door for more meaningful dialogue.
5. Non-linguistic cues are powerful—but different channels require different strategies. Tone, posture, and facial expressions matter, but in written or digital communication, politeness, clarity, and rereading from the receiver’s perspective become the superpowers.

Get full interviews and bonus content for free! Just join the list at DailyCreativePlus.com.

Mentioned in this episode:

The Brave Habit is available now

My new book will help you make bravery a habit in your life, your leadership, and your work. Discover how to develop the two qualities that lead to brave action: Optimistic Vision and Agency. Buy The Brave Habit wherever books are sold, or learn more at TheBraveHabit.com.