Digital Compliance: Social Media in Mortgage Marketing with Colby Berger
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Digital Compliance: Social Media in Mortgage Marketing with Colby Berger
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In this episode of Lending Forward, host Hannah McManus sits down with Colby Berger, CEO of ActiveComply, to demystify digital marketing compliance in the mortgage world. From navigating AI advancements to striking the balance between creativity and regulation, Colby shares valuable insights on how lenders can market effectively without crossing compliance lines.
Tune in as Colby breaks down the evolution of AI - from predictive to autonomous - explains what regulators are watching on social media, and discusses how technology can actually empower compliance departments and originators alike. Plus, hear what not to post and how to “lend it forward” with simplicity and kindness.
Lending Forward is the home for real discussions about the industry we love. Hear first-hand accounts every week from the people at the heart of the business – Mortgage Bankers, Realtors, Financial Advisors, Coaches, and more – as they cultivate transparency around the future of lending.
So tell us, how are you lending it forward?
And a huge thank you to our friends at SocialCoach for sponsoring this episode!