Directive Conversation: The Small-Business Superpower for Sales, Retention & Real Relationships | The Jeremy Hanson Podcast
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Directive Conversation: The Small-Business Superpower for Sales, Retention & Real Relationships | The Jeremy Hanson Podcast
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À propos de cet audio
Words win—or they wander. In this episode of The Jeremy Hanson Podcast, Jeremy breaks down directive conversation: the skill of guiding every business interaction with clarity, empathy, and purpose. If you’ve ever watched a sure-thing sale slip away with “let me think about it,” or felt your best customers quietly drift, this is your playbook.
Drawing on 15+ years of building and coaching small, service-based businesses, Jeremy shows you how to move from “participating” in conversations to leading them—without pressure or gimmicks. You’ll learn a simple, ethical framework you can use the same day to improve sales calls, client check-ins, networking intros, and team chats.
What you’ll learn
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The Core: What directive conversation is—and isn’t (no sleaze, all clarity).
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Sales That Stick: Framing, summarizing, and micro-commitments that naturally move buyers from interest to action.
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Retention that Compounds: Proactive “every 60 days” check-ins that prevent churn and turn clients into advocates.
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Networking that Works: Better opening questions, value-first positioning, and how to set the next touchpoint on the spot.
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Lead with Empathy: “Validate → Own it → Direct the solution” for tough client or team moments—respectful and effective.
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The Edge for Owners: Clarity saves time, builds authority, and shows customers they’re in good hands.
Action steps you can use this week
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Prep three micro-commitment questions for your next sales call.
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Proactively check in with three clients—no upsell, just value.
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Replace “What do you do?” with “What are you working on that excites you?” and set a concrete follow-up.
Whether you’re a solo operator, a home-service pro, or growing a small team, this episode gives you the scripts, mindset, and cadence to win with words—and build relationships that last.
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