I was a broadcast journalist locally and nationally for 20 years. Now I run Pearl Impact Media. I help nonprofits and purpose-driven businesses raise money, raise awareness, and separate themselves from the rest through meaningful, memorable, and affordable video storytelling. That’s my mission. This podcast. is an offshoot of that mission. Each episode I chat with a nonprofit leader with a defined, thoughtful, and successful approach to telling their organization’s story.

For Episode 8, I'm excited to bring in Lasima Turmon, program director for the Community Foundation for the Central Savannah River Area. I gave a workshop for her foundation last month, and it was a rich, rewarding conversation about video storytelling. The concerns and questions on the minds of those in the room are among the many things we discuss here.

I was a broadcast journalist locally and nationally for 20 years. Now I run Pearl Impact Media. I help nonprofits and purpose-driven businesses raise money, raise awareness, and separate themselves from the rest through meaningful, memorable, and affordable video storytelling. That’s my mission. This podcast. is an offshoot of that mission. Each episode I chat with a nonprofit leader with a defined, thoughtful, and successful approach to telling their organization’s story.

For Episode 7, I'm excited to bring in Ralph Jean of Resource Rural. When I give presentations on visual storytelling for nonprofits, I always discuss the importance of the overarching strategy. Creating videos and posting them on social media is great, but if you don’t know how that fits into your larger goals, you’re not using video to your best potential. As the communications manager for Resource Rural, Ralph Jean brings a unique perspective on this.

At this time in 2024, I was a news reporter, working for the person who’s my guest today: Evident Media founder and executive director Zach Toombs.

Back in '24 we worked for a for-profit news company. Now Toombs runs a not-for-profit news organization, boldly taking on documentary storytelling from a nonprofit model. Not only has he overseen masterful long-form projects throughout his career, but in this role he also oversees how he tells the story of his own upstart organization. Through that, he shares insights that are valuable for nonprofits of any size with any level of background in storytelling.