Almost 10 years after getting his Doctorate in Management, Dr. Izzy Justive pivoted towards Neuroscience with the advent of wireless EEG technology that allowed real-time access to brain while performing all kinds of tasks.

Since then Izzy has observed 1000s of human performance activities resulting in the creation of a library of patent-pending Neurohacks that allow real-time quick 'cognitive performance boosters' by temporarily reducing distractions to allow high performance in critical moments on an off the golf course.

He joins Mark Immelman to discuss his new book, "Your Brain Swings Every Club - Chasing 10Hz," and illustrate how your brain works, and how you can "neurohack" your way to a calm, focussed mind for effortless performance under pressure.

Among many topics, Izzy highlights the following:

• How golf technique gains from improvements in technology are being eroded by over-stimulated, distracted brains
• How your brain works
• What is 10Hz, why it is important for peak performance, and how your brain activity spikes and lowers
• The Human nature to chase after cheap Dopamine hits
• Izzy's Red, Yellow and Green Scale to measure brain spikes
• Neurohacks, what they are and how they work, and
• A "10/10" Neurohack to calm your brain and your mind for improved performance.

This podcast is also available as a vodcast on YouTube. Search and subscribe to Mark Immelman.