In this episode of Driving Growth, Steve Whittington sits down with go-to-market veteran Kirko Papajanis to unpack 25 years of building revenue systems across technology, enterprise sales, and B2B markets. Kirko shares actionable insights on hiring for humility, defining results-based roles, building data-driven GTM motions, and using research-backed ABM strategies to unlock predictable revenue. The conversation also dives into modern AI tools for revenue operations, customer journey audits, and the future of human plus AI sales teams — making this a must-listen for anyone focused on sustainable growth, revenue operations, or GTM leadership.

Download the Revenue Factory Toolkit at weareroadmap.com/podcast and start turning your forecasts into predictable growth!

Subscribe today wherever you get your podcasts. New episodes are available on the first and third Wednesday of each month.

LinkedIn: linkedin.com/company/weareroadmap/
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YouTube: youtube.com/@roadmapagency

In this bonus episode of Driving Growth, Steve Whittington, CEO and strategist, shares his insights on the integration of sales and marketing, the importance of trade shows, and the evolving customer journey. He emphasizes the need for alignment within revenue teams and the role of AI in enhancing productivity. The discussion also covers the significance of customer experience and the necessity of validating customer journeys to ensure effective marketing strategies.

Our special thanks to Anders Boulanger and the Engaging Personalities podcast. Check it out wherever you get your podcasts.

Download the Revenue Factory Toolkit at weareroadmap.com/podcast and start turning your forecasts into predictable growth!

Subscribe today wherever you get your podcasts. New episodes are available on the first and third Wednesday of each month.

LinkedIn: linkedin.com/company/weareroadmap/
Instagram: instagram.com/weareroadmap/
Facebook: facebook.com/weareroadmap
YouTube: youtube.com/@roadmapagency

In this episode of Driving Growth, host Steve Whittington tackles one of the biggest challenges in B2B sales: the difference between forecasting and “hopecasting.” He breaks down how to move from intuition-driven projections to math-based, measurable forecasting systems built on deal velocity, close rates, and retention data. With practical insights on how to map growth from existing accounts and fill pipeline gaps, Steve shares a clear roadmap to turn revenue goals into predictable outcomes.

Download the Revenue Factory Toolkit at weareroadmap.com/podcast and start turning your forecasts into predictable growth!

Subscribe today wherever you get your podcasts. New episodes are available on the first and third Wednesday of each month.

LinkedIn: linkedin.com/company/weareroadmap/
Instagram: instagram.com/weareroadmap/
Facebook: facebook.com/weareroadmap
YouTube: youtube.com/@roadmapagency