In this episode, host AJ Riedel talks to Nick Eckert, founder of Sr. Training and Consulting. We talk about how Nick leverages his engineering background to simplify OSHA requirements for small and medium businesses, his unique approach to qualifying leads through an Amazon bestselling book, and why he believes "failing early and often" is the key to consulting success.

4:55 Learn Nick's creative methods for building client relationships despite being "not naturally outgoing"
11:15: Learn how Nick handles prospects who don't recognize they have safety problems
Connect with Nicholas Eckert
LinkedIn: https://www.linkedin.com/company/105541284/
Website: https://www.srconsultingky.com/

Show Notes:
Are you struggling to find clients who actually recognize they need your help? How do you transform failures into valuable data that drives your business forward?
In this episode, host AJ Riedel talks to Nick Eckert, founder of Sr. Training and Consulting, who helps small and medium-sized businesses navigate OSHA requirements and build world-class safety cultures.

What You'll Learn in This Episode:
• How to approach prospects who don't recognize they have a problem yet
• Strategies for using a book as a lead generation tool rather than a revenue producer
• The benefits of an ascension model from social media to books to online courses to consulting
• How to overcome the challenge of cold calling when you're not naturally outgoing
• Why learning from failure is more valuable than quick success
• Tactics for nurturing leads who aren't ready to become clients
• How to analyze competitors to find your unique positioning

Why You Should Listen to This Episode
If you're building a consulting practice in a field where clients often don't recognize they need help until it's too late, Nick's creative approaches to client acquisition will help you rethink your marketing strategy. His refreshing perspective on embracing failure as valuable data rather than setbacks provides a mental framework that can help any consultant persevere through challenging early years.

Listen to These Key Moments:
[4:33] Nick's biggest challenge: Finding clients when no one wants cold calls and how he overcame his natural reluctance to knock on doors.
[6:46] Books as lead generation: How Nick uses his Amazon bestselling book to qualify prospects and generate warm leads rather than focusing on book revenue.
[11:15] The "we don't have problems" objection: Nick's clever techniques for shifting the conversation with prospects who don't recognize safety issues.
[15:23] Nurturing not-ready prospects: How Nick uses regular value-first content to stay top-of-mind with prospects who aren't ready to buy.
[21:54] Advice for new consultants: "Fail early and fail often, and learn from it" - Nick's counter-intuitive perspective on early business struggles.
[27:27] Competitor analysis: How to look at competitors not as threats but as teachers of what works and what gaps you can fill.

Connect with Nicholas Eckert
LinkedIn: https://www.linkedin.com/company/105541284/
Website: https://www.srconsultingky.com/

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Email: ajr@4rmg.com
Until next time, keep thriving through!