Sexism in the health and fitness industry creates significant barriers, particularly for women, manifesting in everything from marketing language to funding disparities and objectification in gym spaces. We explore how these systemic issues affect participation and achievement in fitness, and what changes are needed to create more inclusive environments.

• Fitness marketing uses dramatically different language for men ("beast mode," "dominate") versus women ("tone up," "slim down")
• Women athletes and those who train intensely are often unfairly labeled as having disordered behaviours
• Women's sports receive significantly less funding - female footballers earn 90% less than male counterparts
• Many female professional athletes must maintain full-time jobs alongside their sporting careers due to lack of financial support
• Women experience objectification in gym spaces, with fitness apparel designed to sexualise rather than support performance
• Female athletes are held to higher behavioural standards than males, facing harsher criticism for showing competitive aggression
• Solutions include better education for fitness professionals, stronger industry regulation, and redistribution of funding to women's sports

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