If you're creating content that feels like it's screaming into the void, getting minimal engagement, and not converting to sales, you're probably missing at least 1 of these 4 critical components.

Today, I'm breaking down the framework I use to evaluate every single piece of content before it goes live. And it's the same system that separates content that converts from content that flops.

Here's the thing: if you're approaching every piece of content thinking it needs to directly convert to a sale, you're setting yourself up for frustration and overwhelm. That's not how social media works, and it's definitely not how you build a sustainable content strategy that actually grows your business.

I recently went back through my own content and realized I was making some of these mistakes too. I looked at every post I've stopped to engage with, save, or share, and they all had these 4 elements. When I audited my own feed with this lens, I found only two posts that would have made me stop scrolling, and that explained everything about my reach and engagement.

This framework works whether you're creating carousels, reels, or any other format on Instagram. It's designed to move people through your social media funnel to whatever your actual conversion goal is: your email list, podcast, freebie, or YouTube channel. And the best part? Once you nail these four components, your content becomes evergreen and continues working for you long-term.

• The captivating hook formula
• How to craft a clear message
• Creative format strategies
• Call-to-action variety
• Why captions aren't what they used to be