In this episode, we sit down with Tanner Danish, founder of Frontiersmen Gear, to talk about what it really takes to build a hunting business with integrity. From navigating the hype-driven world of outdoor marketing to staying grounded in craftsmanship and customer trust, Tanner shares hard-won insights from his journey creating gear that stands up to real backcountry use.

We dig into the early challenges of launching a brand, the importance of saying “no” to shortcuts, and how staying true to your values can actually be a competitive edge. If you’re someone who’s tired of the gimmicks and wants to hear what building something real in the hunting space looks like—this one’s for you.

Topics Covered:

– The origin story of Frontiersmen Gear

– Lessons learned from bootstrapping a brand

– How to earn trust in a skeptical market

– Avoiding the BS in gear design and marketing

– Advice for aspiring creators and entrepreneurs in the hunting industry

Tanner Danish

https://frontiersmengear.ca/

https://www.instagram.com/frontiersmengear/

Jay Nichol

jay@mindfulhunter.com

https://www.mindful-reviews.com/

https://www.mindfulhunter.com/

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