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EP21 : Creating a Health & Wellness D2C Brand w/What's Up Wellness's Vaibhav Makhija & Sayantani Mandal

EP21 : Creating a Health & Wellness D2C Brand w/What's Up Wellness's Vaibhav Makhija & Sayantani Mandal

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In this episode, I invited Vaibhav & Sayantani - cofounders of What’s up Wellness, a company in the health & wellness space. Their first product is a [delicious] gummy which is packed with nutrients which targets the skincare/haircare/nailcare segment.

We spoke about a range of topics in this episode like:

  1. How working for various D2C startups helped Vaibhav & Sayantani in creating their own company
  2. The idea behind entering the nutraceuticals market & the filtering process they used to choose gummies as their medium of distribution of the required nutrients
  3. The R&D process - trying out flavors that would work, choosing the right mix of nutrients, sampling the product & using feedback to make changes.
  4. The key ingredients used inside the product & what makes it unique
  5. Questions that Vaibhav & Sayantani get from their customers & how setting the right expectation at every touch point is vital
  6. Key learnings from running their own venture WuW’s long term strategy & the thought process behind the name [which, is quite funky!]


  • If you’re spending tons of money on skincare/haircare products & are looking for alternative solutions that work - why not give these incredible gummies a shot?
  • Check out their website here - whatsupwellness.in

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