Liza Cichowski interviews Gavin Dunaway, Head of Marketing at The Media Trust. Gavin shares how embracing creativity and thinking like a journalist helps him stand out in the B2B space. From making fun YouTube videos singing about malvertising to launching quick-turn LinkedIn campaigns, Gavin explains why taking creative risks is a superpower in a category saturated with sameness. We also talk about tight sales-marketing alignment, listening to the market, and why marketers should care about everything their customers care about, even if it’s outside their product scope.

Takeaways:

• Aligning product marketing with corporate strategy is a moving target.
• Evolving corporate strategies require constant communication with executives.
• Content strategy is crucial for engaging different audiences.
• Successful marketing initiatives often require quick adaptation to market changes.
• Differentiation in saturated markets relies on showcasing product advantages and personality.
• Creativity in B2B marketing can set a brand apart from competitors.
• Sales and marketing collaboration is essential for success.
• Building trust with the sales team enhances communication and effectiveness.
• Flexibility in messaging is key to adapting to market feedback.
• Thinking like a journalist can provide valuable insights for marketers.

Chapters:

00:00 Introduction to the Podcast and Guest

01:54 Evolving Corporate Strategy in Marketing

04:28 Aligning Management with Marketing Priorities

06:24 Strategies and Tactics in B2B Marketing

07:31 Learning from Marketing Challenges

08:56 Differentiation in a Saturated Market

11:36 Creativity and Humor in B2B Marketing

14:11 Collaboration with Sales Team

14:52 Building Strong Sales and Marketing Relationships

20:04 Lessons from Career Experiences

20:19 Advice for Marketers and Leaders

Connect with Gavin Dunaway on LinkedIn:

https://www.linkedin.com/in/gavindunaway1980/

Check out some of Gavin's ad tech videos on YouTube!

🎶 I Will Monetize

https://www.youtube.com/watch?v=gzDRmJDp70M

🎶 Bad Ads Rising

https://www.youtube.com/watch?v=1hFnndmvO0E

When sales and product teams are aligned, customer growth is unstoppable!

For more information, visit www.lastwordmktg.com.
Connect with Liza on Linkedin: https://www.linkedin.com/in/lizachick/