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Most 90-day plans are bloated to-do lists.

This one is different. I show you three focused levers that create visible wins without adding hours: leverage your proof, refine offer positioning, and control visibility.

You’ll learn how to turn results into sales assets, stop selling inputs and sell transformation, and dominate one or two channels so familiarity compounds into trust.

Pick one lever and pull it hard for 90 days to build momentum that lasts.

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Your prices are signals. Long before you explain your offer, your pricing tells a story about your value, your confidence, and the kind of clients you attract.

In this episode of Elevate Your Business, Sarah Capewell breaks down the three psychological triggers that make premium pricing work:

• Anchoring - why starting with your most premium option changes how everything else feels
• Value Distortion - the hidden bias that makes “expensive” feel like “better”
• Identity Buying - how clients use pricing to step into their future selves

You’ll hear how two equally qualified tutors set different rates - and why the higher-priced one didn’t just fill her diary, she filled it with better clients.

If you’ve been playing it safe with your prices, this episode will help you rethink your strategy so your rates do some of the selling for you.

👉 Listen in and discover how to align your pricing with the transformation you deliver, so you attract the right clients at the right level.

Resources & Links:

• Free resources and mentoring programs: elevateyourbusinesspodcast.co.uk
  
  
• Subscribe so you never miss a strategy that could change your business.

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“Good enough” might get you by, but it won’t win you premium clients. In this first episode of Elevate Your Business, Sarah Capewell shares how subtle first impressions, proposal design, and client touchpoints can quietly make or break your positioning.

You’ll learn:

• Why premium clients feel their way to decisions, not just weigh the facts
• The three areas of your business where “fine” actually costs you opportunities
• How to make small, intentional upgrades that instantly shift client perception
• Why first impressions do more selling than you realise

Discover how to move from looking DIY to signalling premium - without burning everything down and starting again.

👉 If you’re ready to attract clients who value your expertise and see you as the obvious choice, this episode is your wake-up call.

Resources & Links:

• Free resources and mentoring programs: elevateyourbusinesspodcast.co.uk
  
  
• Subscribe so you never miss a strategy that could change your business.