Email List Building in Professional Services (WiPS #14)
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Email List Building in Professional Services (WiPS #14)
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In this episode of the 'Winning in Professional Services' podcast, Matteo and Scott discuss the importance of building and effectively utilizing email lists as primary marketing channels for professional service companies. They discuss the value of email as a durable communication tool with prospects and clients, the importance of list maintenance, and strategies for list building and segmentation. Connect on LinkedIn: Scott Pressimone: https://www.linkedin.com/in/scottalanpress/ Matteo Trovato: https://www.linkedin.com/in/matteotrovato/ Winning In Professional Services: https://wipspod.com/ Growth Connect: https://growthconnect.io/ RevPath: https://www.revpathplus.com/ ⏱️ Timestamps 00:00 Introduction to Building Email Lists 01:31 Common Challenges and Misconceptions 02:12 Strategies for Building an Email List 06:03 Leveraging Digital Assets for List Building 10:03 Creating Effective Lead Magnets 16:30 Testing and Optimizing Lead Magnets 25:33 Segmentation and Personalization 38:48 Advanced Email List Strategies 43:35 Conclusion and Final Thoughts