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INSIDE THIS EPISODE:
Content creator and marketing strategist Carlissa LeBlanc takes us behind the scenes of how she transitioned from managing social media to building scalable content ecosystems through batch creation and email marketing.

She breaks down how she uses email marketing to build community, generate leads, and connect with her audience — while putting marketing on autopilot. You’ll also learn about the segmentation tools she uses, her favorite metrics to track, and the key lessons she learned during a recent launch.

If you're trying to grow your email list or make your content work harder for your business, this is for you.



GUEST RESOURCES:
😎Guest: Carlissa LeBlanc – Content Creator, Marketing Strategist & Batch Creation Expert

🎙️Podcast: Side HustlHER

Connect on Social Media: https://www.instagram.com/carlidorlynn

Join her online community: http://www.cdcreativecoagency.com/newsletter


🌐Website: www.cdcreativecoagency.com





LISTEN OUT FOR:

✅ How she pivoted from social media management to batch content creation

✅ How combining multiple passions shaped her unique business model

✅ How email marketing supports community building and lead generation

✅ Automating marketing and content delivery using email

✅ How segmentation helped her target the right audience

✅ The power of sending emails that deliver real value





📌 HIGHLIGHTS FROM THIS EPISODE:
Want to use email marketing to build community and scale your content creation? Here’s how Carlissa makes it all work — even on autopilot.

⏰ 8:37 – The role email marketing plays in her business.

⏰ 13:54 – The fears and triggers that led her to take email marketing seriously.

⏰ 17:09 – Creating a seamless ecosystem: email + social media working together.

⏰ 25:34 – How she uses content pieces to build powerful lead magnets.

⏰ 27:00 – Her event goals and how she originally planned to sell tickets.

⏰ 28:55 – How giveaways helped her grow her email list.

⏰ 33:58 – The unexpected challenges she faced during her event (and how segmentation played a role).

⏰ 37:30 – The tools she uses for segmentation and automating emails.

⏰ 40:29 – What she would do differently next time.

⏰ 43:08 – Live launches vs evergreen campaigns: what’s better?

⏰ 43:58 – Her favorite email marketing metrics to track.

⏰ 44:49 – How she performs regular audits on her email campaigns.

⏰ 48:44 – A new project she’s working on and what’s coming next.





Online Email Marketing School 🎓-
I believe anyone, including YOU, can master email copywriting and marketing and get paid to offer it as a service to local and foreign clients.
To get started, visit our store or find us on social media.
Email Marketi

Support the show

Connect With Host

Hi, I’m Dr. Sapphire (Ayebanoa Sapphire Benwari) and I’m always excited to help you start and grow your list with my team. My goal is to help you build community, conversations, and conversions all through email marketing.

• Work With Me: Click Here to View All Email Marketing Services
• Instagram: https://www.instagram.com/dr.sapphire_/
• LinkedIn: https://www.linkedin.com/in/ayebanoabenwari/

Send us a text

In this episode, launch expert and business strategist Yai Haddi shares how she used email marketing to build momentum, nurture her audience, and successfully launch her signature product — the Big Launch File.

From content structuring to channel synergy, she walks us through her launch journey, key lessons, and what she’d do differently if she had to start again.

Whether you’re planning your first launch or want to scale your efforts with email, this episode is your blueprint.



GUEST RESOURCES:

🎙️Guest: Yai Haddi – Business Strategist, Launch Expert, and Creative Director

📌Instagram: Process Toolbox

🌐Website: yaihaddi.com

🚀Grab Her Big Launch File😉: yaihaddi.com/big-launching

YOU'LL DISCOVER MY EXACT LAUNCH PROCESS & RESULTS (HIGHLIGHTS):

Ready to turn scattered launch efforts into a results-driven system? Tap into the strategies that helped Yai build and sell her Big Launch File!

⏰ 0:32 – Difference between soft launch and hard selling

⏰ 8:39 – The goals she set out for her hard sell strategy

⏰ 10:19 – The number of emails she used for her launch

⏰ 12:00 – Other marketing channels she used besides email

⏰ 13:00 – How she created an ecosystem across platforms that supported her launch

⏰ 14:44 – How she organized her emails from strategy to execution

⏰ 15:16 – How she used social proof and endorsements to boost trust

⏰ 16:20 – The key metric she tracks in her email campaigns

⏰ 26:02 – Lessons learned from launching her Big Launch File — and what she’d do differently

⏰ 31:11 – How she strategically used discounts in email marketing

⏰ 34:50 – Her #1 tip for turning followers into subscribers

Online Email Marketing School 🎓-
I believe anyone, including YOU, can master email copywriting and marketing and get paid to offer it as a service to local and foreign clients.
To get started, visit our store or find us on social media.
Email Marketing Course - https://nestuge.com/briefcase
LinkedIn - https://www.linkedin.com/company/sapphirelearninghub
Instagram - https://www.instagram.com/sapphirelearninghub

Support the show

Connect With Host

Hi, I’m Dr. Sapphire (Ayebanoa Sapphire Benwari) and I’m always excited to help you start and grow your list with my team. My goal is to help you build community, conversations, and conversions all through email marketing.

• Work With Me: Click Here to View All Email Marketing Services
• Instagram: https://www.instagram.com/dr.sapphire_/
• LinkedIn: https://www.linkedin.com/in/ayebanoabenwari/

Send us a text

Email marketing isn’t just about selling—it’s about building a community, fostering meaningful conversations, and driving real conversions. In this episode, Elohor Lucky shares her journey of using themed email series to create structured, result-driven campaigns. Discover how to craft emails that captivate your audience, optimize feedback, and continuously evolve your email marketing strategy.

GUEST RESOURCES:

🎟 Link to Conference: thegrowconference.co/dcc

📌 Instagram: @digitalcreatorchic

🌐 Google: https://thedigitalcreatorchic.com/

READY TO CREATE A HIGH-CONVERTING EMAIL STRATEGY? HERE’S HOW 👇

🕒 2:10 - How she uses email marketing to build engagement and sales.

🕒 3:05 - The challenges that led her to start a themed email series.

🕒 5:26 - How she developed the idea and structure for themed emails.

🕒 13:06 - How long it took to refine her themed email strategy.

🕒 14:34 - The perfect balance between value-driven and sales emails.

🕒 22:50 - Differentiating email-only content vs. content for social media.

🕒 28:40 - Top 3 tips for launching a successful themed email series.

🕒 31:41 - Common mistakes to avoid when starting themed emails.

🕒 35:47 - Storytelling vs. direct selling—which works better in email?

🕒 36:44 - Her #1 tip for writing subject lines that get opened.

Online Email Marketing School 🎓-

I believe anyone, including YOU, can master email copywriting and marketing and get paid to offer it as a service to local and foreign clients.

To get started, visit our store or find us on social media.

Email Marketing Course - https://nestuge.com/briefcase

LinkedIn - https://www.linkedin.com/company/sapphirelearninghub

Instagram - https://www.instagram.com/sapphirelearninghub

Support the show

Connect With Host

Hi, I’m Dr. Sapphire (Ayebanoa Sapphire Benwari) and I’m always excited to help you start and grow your list with my team. My goal is to help you build community, conversations, and conversions all through email marketing.

• Work With Me: Click Here to View All Email Marketing Services
• Instagram: https://www.instagram.com/dr.sapphire_/
• LinkedIn: https://www.linkedin.com/in/ayebanoabenwari/

Send us a text

Email marketing mistakes can cost you leads, engagement, and sales.

In this episode, Felly Day shares the biggest mistakes she made in her email marketing journey and the lessons she learned.

From misaligned messaging to audience fatigue, discover how to optimize your email strategy for better results.

GUEST RESOURCES:

My private podcast - Turn 1 into 10. This will teach you how to DIY your content repurposing strategy so you can start making the most of your old content.

Get it Here: https://fellyday.kit.com/leadmag

LISTEN OUT FOR:

✅ The biggest email marketing mistake Felly made and what she learned.

✅ How launching without warming her list affected her results.

✅ The challenges of a 30-day email campaign and how she stayed consistent.

✅ Building anticipation before selling an offer through content and curiosity.

✅ Connecting with your audience beyond just selling.

✅ Using newsletters and sales emails strategically to maintain engagement.

✅ Promoting an offer for an extended period to increase conversions and referrals.

✅ Attracting the right audience through aligned lead magnets.

✅ The role of summits and speaking gigs in growing an engaged email list.

✅ Handling audience fatigue when they’ve seen your content on multiple platforms.

✅ The difference between email marketing content and social media content.

ABOUT FELLY DAY
Felly Day is the owner of a Content Repurposing Agency doing things a bit…unprofessionally.

She loves to dig through your content and pull out all the little nuggets worth repeating. You can usually find her with a cup of tea, a bottle of water, and a 90s R&B playlist banging in the background.

📌 Instagram: instagram.com/fellyday

📌Threads: threads.net/@fellyday

📌 Website: fellyday.com

HIGHLIGHTS FROM THIS EPISODE:

🕒 3:17 - Her biggest fail in email marketing.

🕒 11:05 - How she built connections during the 30-day email challenge.

🕒 13:38 - Attracting the wrong audience with a lead magnet and how to fix it.

🕒 22:39 - The key email marketing metrics she tracks.

Online Email Marketing School 🎓-

I believe anyone, including YOU, can master email copywriting and marketing and get paid to offer it as a service to local and foreign clients.

To get started, visit our store or find us on socials.

Store - LINK

LinkedIn - https://www.linkedin.com/company/sapphirelearninghub

Instagram - https://www.instagram

Support the show

Connect With Host

Hi, I’m Dr. Sapphire (Ayebanoa Sapphire Benwari) and I’m always excited to help you start and grow your list with my team. My goal is to help you build community, conversations, and conversions all through email marketing.

• Work With Me: Click Here to View All Email Marketing Services
• Instagram: https://www.instagram.com/dr.sapphire_/
• LinkedIn: https://www.linkedin.com/in/ayebanoabenwari/

Send us a text

Can a $7 offer generate $1000 using only email marketing?

Yes! In this episode, Nicole Eldridge shares how she used email marketing strategies to convert a small list of just 400 subscribers into a profitable campaign.

She discusses her email sequence, the tools she used, the trends she noticed, and what she would do differently next time. If you’re looking to monetize a small email list effectively, this episode is packed with insights and practical takeaways.

Guest Resources:

If you own a local business and want to learn how to run ads on your own, join us inside my program called Hometown ADvantage where I will teach and walk along side you in setting up profitable local ads.

Visit - https://hello.nicoleeldridgemedia.com/course

📲 Connect with Nicole Eldridge:

Instagram: https://www.instagram.com/nicoleeldridge_ads/

Website: https://www.nicoleeldridge.com/

Podcast: Hometown Advantage - https://hello.nicoleeldridgemedia.com/podcastlinks

Listen Out For;

✔️ How Nicole leveraged email marketing to support local businesses.

✔️ Growing an email list using her area of expertise.

✔️ The goal behind her $7 masterclass and how she structured the offer.

✔️ Her email campaign strategy—why she chose a specific number of emails.

✔️ The tools she used to track and analyze her campaign performance.

✔️ Key trends and patterns she noticed during the campaign.

✔️ What she would change if she had to run the campaign again.

✔️ How audience feedback shaped her email marketing approach.

About Nicole Eldridge

Nicole is an ads expert who works with online and local businesses to leverage Facebook and Instagram ads to scale their businesses. She also runs a mentorship program specific for local business owners who want to learn how to run their own Facebook and Instagram ads to get more business.

Episode Highlights;

⏱️ 30:54 – How to replicate a successful email marketing strategy.

⏱️ 36:53 – Key metrics to track in email campaigns for better results.

Online Email Marketing School 🎓-

I believe anyone, including YOU, can master email copywriting and marketing and get paid to offer it as a service to local and foreign clients.

To get started, visit our store

Store - LINK

LinkedIn - https://www.linkedin.com/company/sapphirelearninghub

Instagram - https:/

Support the show

Connect With Host

Hi, I’m Dr. Sapphire (Ayebanoa Sapphire Benwari) and I’m always excited to help you start and grow your list with my team. My goal is to help you build community, conversations, and conversions all through email marketing.

• Work With Me: Click Here to View All Email Marketing Services
• Instagram: https://www.instagram.com/dr.sapphire_/
• LinkedIn: https://www.linkedin.com/in/ayebanoabenwari/

Send us a text

Your welcome email sequence sets the tone for your subscribers’ journey—but what if you could use it to drive more sales from day one?

In this episode, Prerna Malik shares her sales-focused welcome sequence strategy, breaking down email structure, segmentation, and psychology-backed techniques that convert. If you want to increase sales through email marketing, this episode is packed with actionable strategies!

Free Guest Resource: https://contentbistro.com/welcomefreebie/

📲 Connect with Prerna Malik:

Instagram: https://www.instagram.com/contentbistro/

Website: https://contentbistro.com/

P.S. To learn how to 5X your sales without live launches, funnels, affiliate and ads on, visit her website

LISTEN OUT FOR;

✨ Want to create a sales-focused welcome sequence? Here’s what you’ll learn:

✔️ The one email strategy Prerna uses for high-converting client sequences.

✔️ The key problems a sales-focused sequence solves and why most businesses need one.

✔️ How to handle subscribers who want multiple options (leveraging human psychology in email marketing).

✔️ Using social proof emails to build trust in your welcome sequence.

✔️ Can a sales-focused email sequence work for SaaS (Software as a Service) businesses?

✔️ Short vs. long emails—how to determine the best approach for your audience.

✔️ Seasonal vs. evergreen lead magnets—choosing the right one for your business.

ABOUT PRERNA MALIK

Co-founder of Content Bistro and creator of the wildly popular, strategy-first sales program — Ready-to-Sell ™ Prerna Malik is a sales strategist and copywriter who helps entrepreneurs and course creators generate more profits in their business by helping them sell more courses using strategy, conversion science, and buyer psychology.

She has worked with over 600 clients, including industry icons such as Pat Flynn, Amy Porterfield, Copyhackers, Vanessa Lau and countless others. And clients have seen results like 7-figure launches and 6-figures in recurring revenue.

EPISODE HIGHLIGHTS;

⏱️ 10:20 – How many emails should be in a sales sequence, and what format should they follow?

⏱️ 18:35 – The highest-performing email in her sequence and what made it so effective.

Online Email Marketing School -

I believe anyone, including YOU, can master email copywriting and marketing and get paid to offer it as a service to local and foreign clients.

To get started, visit our store or find us on socials.

LinkedIn - https://www.linkedin.com/company/sapphirelearninghub

Instagram -

Support the show

Connect With Host

Hi, I’m Dr. Sapphire (Ayebanoa Sapphire Benwari) and I’m always excited to help you start and grow your list with my team. My goal is to help you build community, conversations, and conversions all through email marketing.

• Work With Me: Click Here to View All Email Marketing Services
• Instagram: https://www.instagram.com/dr.sapphire_/
• LinkedIn: https://www.linkedin.com/in/ayebanoabenwari/

Send us a text

Email marketing isn’t just for online businesses—it’s a game-changer for restaurants and food brands looking to increase customer retention, drive repeat sales, and boost revenue.

In this episode, John Onuorah shares how he used targeted email campaigns to optimize customer engagement, track key metrics, and improve sales.

If you're in the food industry and want to make email marketing work for your business, this episode is packed with actionable insights!

John Onuorah is a seasoned Performance Marketing Professional with over six years of expertise spanning diverse industries, including FoodTech, Fashion, LaundryTech, FinTech, Web3, and Telecommunications.

Currently, John serves as the Performance Marketing Manager at FoodCourt, a FoodTech startup, where he leads initiatives to drive subscriber growth and maximize revenue.

📲 Connect with John Onuorah:

LinkedIn: https://www.linkedin.com/in/iamdozie/

Listen Out For:

✨ Want to grow your restaurant business with email marketing? Here’s what you’ll learn:

✔️ Why food brands should prioritize email marketing for customer retention and loyalty.

✔️ The power of personalized emails in keeping customers engaged and driving repeat orders.

✔️ How John structured his email sequences, including the number of emails per campaign.

✔️ Understanding customer behavior and using data-driven insights for smarter marketing decisions.

✔️ The connection between customer acquisition and revenue growth.

✔️ How to use CleverTap (or the latest analytics tool) for email tracking and performance measurement.

✔️ The future of email marketing in food tech—what’s working now and what’s next.

✔️ Email marketing for food brands that don’t have a mobile app—how to make it work.

✔️ The top 3 non-revenue results John achieved with his email campaigns.

✔️ John’s go-to email tracking tool and why he recommends it.

Online Email Marketing School -

I believe anyone, including YOU can master email copywriting and marketing and get paid to offer it as a service to local and foreign clients.

In our online school, we use the PIE framework to ensure you get practical implementation and experience. You see, confidence and skill come from doing. And in here, that’s how we roll.

LinkedIn - https://www.linkedin.com/company/sapphirelearninghub

Instagram - https://www.instagram.com/sapphirelearninghub

Store - https://sapphirelearninghub.nestuge.com/

Support the show

Connect With Host

Hi, I’m Dr. Sapphire (Ayebanoa Sapphire Benwari) and I’m always excited to help you start and grow your list with my team. My goal is to help you build community, conversations, and conversions all through email marketing.

• Work With Me: Click Here to View All Email Marketing Services
• Instagram: https://www.instagram.com/dr.sapphire_/
• LinkedIn: https://www.linkedin.com/in/ayebanoabenwari/

Send us a text

Evergreen funnels can drive consistent sales on autopilot, but are they really optimized for the best results? In this episode, Rachel Harrison-Sund shares how she revamped her evergreen webinar funnel, improved her email sequences, and adjusted key elements to boost conversion rates. You’ll learn how to refine your own email marketing strategy and build a funnel that keeps working for you.

Guest Resources

• 🎓 Free Masterclass

📲 Connect with Rachel Harrison-Sund:

• Instagram [📷]: @RachelHarrison-Sund
• YouTube [▶️]
• Digital Course: Low Content Profit Academy

Listen Out For

✨ Want to increase conversions, optimize your email funnel, and make your evergreen webinar work smarter? Here’s what you’ll learn:

✔️ How she structured her new email sequence to guide potential buyers.
✔️ A step-by-step approach to email automation for every stage of the customer journey.
✔️ Using Kajabi for a webinar funnel—pros and cons.
✔️ What landing page conversion rates reveal about your email funnel.
✔️ How to analyze and tweak your funnel gradually to improve performance.
✔️ What negative list growth is, how to fix it, and how to maintain a healthy, engaged email list.
✔️ Why giving your email subscribers control over their preferences can improve retention.
✔️ How to determine the right timeframe before evaluating your funnel’s success.

About Rachel Harrison-Sund

I help people generate passive income by creating and selling "low-content" books on the Kindle Direct Publishing platform.

Rachel Harrison-Sund is an entrepreneur, publisher, and educator who helps aspiring online business owners build audiences and create passive revenue streams.

Through her self-titled YouTube channel and digital courses, Rachel has taught nearly 70,000 people across platforms.

Rachel and her work have been featured in Forbes, Money, Applied Arts, and the Advertising & Design Club of Canada.

Episode Highlights

⏱️ 6:53 – What evergreen funnels are and how they work.
⏱️ 14:04 – The key changes Rachel made to improve her email sequence.
⏱️ 16:17 – Why email segmentation and timing matter for engagement.
⏱️ 17:33 – The tool stack involved in executing this campaign
⏱️ 27:00 – How to show, not just tell, in email marketing for better conversions.
⏱️ 33:05 – Why removing unengaged subscribers can strengthen your email list.
⏱️ 37:01 – How long is too long for a sales sequence before making changes?
⏱️ 41:45 – Mastermind vs. Retreats: Which is better for building high-valu

Support the show

Connect With Host

Hi, I’m Dr. Sapphire (Ayebanoa Sapphire Benwari) and I’m always excited to help you start and grow your list with my team. My goal is to help you build community, conversations, and conversions all through email marketing.

• Work With Me: Click Here to View All Email Marketing Services
• Instagram: https://www.instagram.com/dr.sapphire_/
• LinkedIn: https://www.linkedin.com/in/ayebanoabenwari/