Épisodes

  • #43: Last Call to Join the Email Marketing Mentorship Class of 2026
    Jan 15 2026

    This episode is the final call to join the Email Marketing Mentorship Class of 2026.

    The one program that will hold your hand to ensure you build skill, experience and confidence in email marketing.

    It's 80% practice and 20% theory. You get to do and get your hands dirty.

    We give you feedback and push you until something happens in your email marketing journey.


    For too long you've been circling round this mountain, now it's time to move forward.


    If you want to start, grow and transition into Email Marketing and you're finally ready to start.


    This is for you.

    Dr. Sapphire explains what the mentorship is about, who it’s designed for, and what students will learn over the 12-week program. You’ll also hear directly from a past Best Graduating Student (BGS), Tena, as she shares her real experience inside the mentorship.


    To help you decide with clarity, Dr. Sapphire breaks down 7 key things to know before signing up, so you can be confident about taking the next step in your email marketing journey.


    📌 The mentorship kicks off on the 19th.




    HIGHLIGHTS FROM EPISODE

    ⏰ 3:00- A sneak peek into what this episode covers


    ⏰ 4:00- What the Email Marketing Mentorship is and why it exists


    ⏰ 4:43- The 3 core industries the mentorship focuses on


    ⏰ 5:20- Career paths available after completing the mentorship


    ⏰ 6:29- Key niches within the email marketing industry


    ⏰ 7:28- A breakdown of the 12-week mentorship curriculum


    ⏰ 14:56- What’s new in the 2026 mentorship (additions you didn’t get last year)


    ⏰ 17:05- The mentorship through the eyes of BGS, Tena


    ⏰ 54:48- 7 important things to know before signing up


    ⏰ 57:31- Dr. Sapphire’s final words for prospective students





    WHO THIS MENTORSHIP IS FOR 👇

    Beginners looking to break into email marketing


    Creatives and marketers who want a clear structure and accountability


    Anyone tired of random courses and looking for hands-on mentorship


    Professionals who want to build confidence, clarity, and real-world skills





    READY TO JOIN? 🔔

    This is your sign to stop sitting on the fence. Secure your spot in the Email Marketing Mentorship Class of 2026 before doors close.


    Join the Mentorship Here👇

    https://sapphirelearninghub.com/mentorship


    Congratulations!!!!

    Here's the discount code: "GET PAIDPod"

    It gives you 25% off your ticket price.


    Before you use the code please note this:

    1. Discount expires 11:59pm GMT +1 on the 18th of January
    2. The code gives you 25% off the price of the ticket.
    3. 25% = N50,000 off the Regular ticket and N87,500 off the VIP + Ticket

    Note that you can pay in Naira, USD, Kenya Shillings, Tanzania, and other currencies


    Now here's the breakdown of payment options:

    (Regular Ticket) 12 Weeks Email Marketing Mentorship Program Only -

    Pay Once (N200,000/$200)

    Pay Twice: Today and 1 Month Later - (N100,000/$100 x 2)

    Pay Thrice: Today, 1 Month Later, and 2 Months Later - (N66,666.67 x 3)

    Get Your Ticket

    (VIP + Ticket) 12 Weeks Email Marketing Mentorship Program + 6 Weeks Client Acquisition Challenge

    Pay Once...

    Voir plus Voir moins
    59 min
  • #42: Why I'm Allergic to Email Marketing with Michelle Wintersteen
    Jan 12 2026

    In this honest and refreshing conversation, Dr. Sapphire sits down with Michelle Wintersteen to unpack her unpopular take on email marketing. Michelle shares why email hasn’t always worked for her, what would actually make her enjoy it, and how brands can do better with segmentation, messaging, and relationship-building.

    If you’ve ever struggled with email marketing or felt disconnected from your email list this episode will challenge how you think about email as a channel and help you approach it more intentionally.

    GUEST RESOURCES:

    Guest: Michelle Wintersteen


    Website: http://mkwcreative.co


    Instagram: https://www.instagram.com/mkwcreative.co/


    Link to Facebook community: https://www.facebook.com/groups/kissmyaesthetic


    Link to podcast episode on aesthetic leadership: https://open.spotify.com/episode/1nZPMCGWVftA7c6kFKJxRG?si=fFc2f5ruTFi-iSRapnajvg





    LISTEN OUT FOR 👇

    ✅ How Michelle uses her podcast to support and grow her business


    ✅ How people subscribe to and enter her email ecosystem


    ✅ A practical breakdown of email segmentation and why it matters


    ✅ Dr. Sapphire’s perspective on Michelle’s aversion to email marketing





    HIGHLIGHTS FROM EPISODE

    ⏰ 2:36- Michelle’s journey into business and entrepreneurship


    ⏰ 11:17- Her relationship with email marketing over the years


    ⏰ 14:20- Why she feels resistant to email marketing


    ⏰ 17:29- What would actually make email marketing easier for her


    ⏰ 28:50- What makes her open an email


    ⏰ 31:25- Email habits she wishes brands would stop


    ⏰ 37:25- Different email segmentation styles explained


    ⏰ 40:20- How to connect and work with Michelle




    Important Link👌


    The Email Marketing Operating System (OS):

    For business owners who want to build community and get clients from email marketing. You're finally ready to start, grow and monetise your list.

    https://sapphirelearninghub.com/the-emailmarketingoperatingsystem-os/



    Start, Grow or Transition into Email Marketing ad Build Your Career :

    https://sapphirelearninghub.com/mentorship



    Download The Impact Report of the Last Email Marketing Mentorship: https://drive.google.com/file/d/1iBzuuX_Ze_3tTgg8UbRd3UyiLAN-pM7s/view?usp=sharing



    Connect With Us👇

    LinkedIn (Online Email Marketing School): https://www.linkedin.com/school/sapphirelearninghub/



    LinkedIn:

    https://www.linkedin.com/in/ayebanoabenwari/




    Instagram:

    https://www.instagram.com/dr.sapphire_/

    Voir plus Voir moins
    45 min
  • #41: Email Marketing Predictions For 2026: What’s Changing & How to Prepare with Dr. Sapphire
    Dec 31 2025

    In this episode, Dr. Sapphire breaks down what email personalization will truly look like in 2026, beyond first names and surface-level tactics. She shares how personalization has evolved, why email marketing must be treated as a system (not isolated campaigns), and how deeper audience awareness is reshaping the way emails connect and convert.

    If you’re an email marketer looking to stay relevant, intentional, and effective in 2026, this episode will help you rethink how you personalize, automate, and structure your email strategy.

    LISTEN OUT FOR

    ✅ How email personalization has evolved over time


    ✅ A behind-the-scenes glimpse into her welcome sequence


    ✅ Understanding email marketing as a system, not in isolation


    ✅ How audience awareness has changed the way personalization works





    HIGHLIGHTS FROM EPISODE


    ⏰ 2:52- Her first prediction for email marketing in 2026


    ⏰ 4:34- What personalization really means today


    ⏰ 7:25- How she uses birthday automations for personalization


    ⏰ 10:24- Three things to focus on in 2026 when it comes to personalization


    ⏰ 10:41- Her second email marketing prediction for 2026


    ⏰ 12:50- Why email marketing must be treated as a system




    We would love to get a feedback on the podcast from you, our dearest listener, send us your feedback here 👇

    https://forms.fillout.com/t/kLP1rmm3Hrus



    Important Link👌


    The Email Marketing Operating System (OS):

    For business owners who want to build community and get clients from email marketing. You're finally ready to start, grow and monetise your list.

    https://sapphirelearninghub.com/the-emailmarketingoperatingsystem-os/



    Start, Grow or Transition into Email Marketing ad Build Your Career :

    https://sapphirelearninghub.com/mentorship




    Download The Impact Report of the Last Email Marketing Mentorship: https://drive.google.com/file/d/1iBzuuX_Ze_3tTgg8UbRd3UyiLAN-pM7s/view?usp=sharing





    Connect With Us👇

    LinkedIn (Online Email Marketing School): https://www.linkedin.com/school/sapphirelearninghub/



    Instagram:

    https://www.linkedin.com/in/ayeb

    anoabenwari/



    LinkedIn: https://www.instagram.com/dr.sapphire_/

    Voir plus Voir moins
    16 min
  • #40: Email Marketing Advice You’ll Need in 2026 From Industry Experts
    Dec 29 2025

    In this episode of the year, Dr. Sapphire brings together powerful advice from past Email Marketing Mentorship guests, a practical compilation designed to help you start, grow, and refine your email marketing strategy going into 2026.

    From getting started as a beginner to using AI wisely, improving deliverability, writing better subject lines, and implementing strategies that actually convert, this episode is packed with concise insights you can immediately apply.

    Whether you’re new to email marketing or already practicing, this episode serves as a reminder that clarity, consistency, and experimentation are key to long-term results.

    EPISODE TIMESTAMPS

    ⏰ 1:14- Addy’s advice for anyone starting email marketing for the first time

    ⏰ 3:13- Jacqui’s final thoughts on using AI wisely in email marketing

    ⏰ 3:57- Chijioke’s deliverability tip for new email marketers


    ⏰ 6:02- Candace on maintaining your brand voice and tone while using AI


    ⏰ 8:03- Rhianna’s advice on experimenting with email marketing


    ⏰ 8:38- Elohor’s best subject line tip to improve open rates


    ⏰ 10:53- Dr. Sapphire’s tip on implementing email strategies for real results






    Important Link👌


    The Email Marketing Operating System (OS):

    For business owners who want to build community and get clients from email marketing. You're finally ready to start, grow and monetise your list.

    https://sapphirelearninghub.com/the-emailmarketingoperatingsystem-os/




    Start, Grow or Transition into Email Marketing ad Build Your Career :

    https://sapphirelearninghub.com/mentorship





    Download The Impact Report of the Last Email Marketing Mentorship: https://drive.google.com/file/d/1iBzuuX_Ze_3tTgg8UbRd3UyiLAN-pM7s/view?usp=sharing





    Connect With Us👇

    LinkedIn (Online Email Marketing School): https://www.linkedin.com/school/sapphirelearninghub/




    Instagram:

    https://www.linkedin.com/in/ayebanoabenwari/




    LinkedIn: https://www.instagram.com/dr.sapphire_/

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    13 min
  • #39: Send These Emails in 2026 by Dr. Sapphire
    Dec 25 2025

    In this solo episode, Dr. Sapphire breaks down the exact emails every brand, creator, and service provider needs to be sending in 2026 to connect, nurture, and convert consistently.

    She introduces her ANCO email marketing framework, explains the role of nurture emails in driving conversions, and walks through the LEAH framework, a practical system for building trust, authority, and humanity through email.


    If you’re tired of guessing what to send and when, Send These Emails in 2026 gives you the exact emails you need to nurture trust, build authority, and convert consistently.


    Click here to get access now and start sending emails with clarity and confidence.👇

    Get a Taste of the STE 2026 with this Freebie: https://sapphirelearninghub.com/resources/sendtheseemails/


    Sends These Emails (STE) in 2026: Know what to send, when ad why in each month of 2026.

    Pre-order: https://sapphirelearninghub.com/sendtheseemails/



    LISTEN OUT FOR

    ✅ The biggest challenge email marketers struggle with


    ✅ The ANCO framework for effective email marketing


    ✅ The goal of Nurture (N) emails in the ANCO framework


    ✅ The LEAH framework, its role, and how it works




    HIGHLIGHTS FROM THE EPISODE


    ⏰ 4:31- A breakdown of Dr. Sapphire’s email marketing system


    ⏰ 6:53- Understanding Nurture (N) emails to connect and convert


    ⏰ 9:01- The four cardinal emails that drive connection and conversion


    ⏰ 9:20- L (Lead Generation) in the LEAH framework


    ⏰ 10:36- E (Engagement) in the LEAH framework


    ⏰ 11:30- A (Authority) in the LEAH framework


    ⏰ 12:27- H (Humanity) in the LEAH framework


    ⏰ 18:54- Inside the Send These Emails offer and what it includes


    ⏰ 23:58- Quick recap and final thoughts



    Important Link👌


    The Email Marketing Operating System (OS):

    For business owners who want to build community and get clients from email marketing. You're finally ready to start, grow and monetise your list.

    https://sapphirelearninghub.com/the-emailmarketingoperatingsystem-os/


    Start, Grow or Transition into Email Marketing ad Build Your Career :

    https://sapphirelearninghub.com/mentorship



    Download The Impact Report of the Last Email Marketing Mentorship: https://drive.google.com/file/d/1iBzuuX_Ze_3tTgg8UbRd3UyiLAN-pM7s/view?usp=sharing



    Connect With Us👇

    LinkedIn (Online Email Marketing School): https://www.linkedin.com/school/sapphirelearninghub/


    Instagram:

    https://www.linkedin.com/in/ayebanoabenwari/


    LinkedIn: https://www.instagram.com/dr.sapphire_/

    Voir plus Voir moins
    27 min
  • #38: Five Things I've Tried in Email Marketing to Increase Conversions with Margaret Etudo
    Dec 7 2025

    In this episode, Margaret — a fun, witty, and results-driven email marketer — shares five powerful things she has tried to increase conversions in her campaigns. She dives into why she fell in love with email marketing, why getting the right audience from Day 1 matters, her behind-the-scenes strategies, how she structures her sequences, and why she prioritizes quality subscribers over large lists.

    If you want real, proven, practical conversion tactics (with some laughter along the way), this episode is for you.

    Loved this Episode? Leave us review and share,it helps other people discover our podcast.🤗

    

    GUEST RESOURCES

    Guest: Margaret Etudo

    Website: http://www.marketinghollow.com


    TikTok: http://tiktok.com/@margaret_etudo


    Link to community: https://lms.marketinghollow.com/step/mh-paid-community




    LISTEN OUT FOR


    ✅ How email marketing made her stay committed (shortened)


    ✅ Why getting the right people from the start matters


    ✅ The role of consistent marketing in better email results


    ✅ Behind-the-scenes look at her marketing processes


    ✅ How she builds and sends her sequences


    ✅ Quality audience vs. big numbers






    HIGHLIGHTS FROM EPISODE


    ⏰ 3:28- How she discovered email marketing


    ⏰ 7:03- The job description she would give email marketing


    ⏰ 9:13- What she considers a “conversion”


    ⏰ 12:15- How she knows when an offer will convert


    ⏰ 17:36- Why she didn’t use a tripwire offer


    ⏰ 19:17- Other things she has tried to increase conversions


    ⏰ 24:50- Long emails vs. short emails: which performs better?


    ⏰ 30:38- Extra conversion tip from Margaret


    ⏰ 38:05- Where to connect and find her




    Important Links👌


    Join the Next Email Marketing Mentorship: https://sapphirelearninghub.com/mentorship


    Download The Impact Report of the Last Email Marketing Mentorship: https://drive.google.com/file/d/1iBzuuX_Ze_3tTgg8UbRd3UyiLAN-pM7s/view?usp=sharing


    LinkedIn (Online Email Marketing School): https://www.linkedin.com/school/sapphirelearninghub/


    Instagram: https://www.linkedin.com/in/ayebanoabenwari/


    LinkedIn: https://www.instagram.com/dr.sapphire_/

    Voir plus Voir moins
    41 min
  • #37: Leveraging AI to Stay Proactive and Relevant in Email Marketing with Kinga Dow
    Nov 30 2025

    In this conversation, Kinga Dow breaks down how she uses AI to stay ahead in Email Marketing, the future of email as automation evolves, and the practical ways beginner and advanced marketers can use AI to improve deliverability, strategy, and revenue. She also shares her journey into email, the metrics that truly matter, and how to remain relevant as AI continues to reshape the marketing landscape.

    GUEST RESOURCES

    Guest: Kinga Dow

    Website: https://www.kingadow.com/


    LinkedIn: http://www.linkedin.com/in/kingadow


    YouTube channel: https://www.youtube.com/@kingadowe

    commerce




    LISTEN OUT FOR

    ✅ Her journey into Email Marketing


    ✅ Where she sees the future of Email Marketing


    ✅ Experiments she has carried out with AI for email


    ✅ How she uses AI to build email systems for clients


    ✅ Email marketing myth she wants to burst


    ✅ How AI contributes to revenue generation


    ✅ The email metrics she considers most important





    HIGHLIGHTS FROM THE EPISODE


    ⏰ 6:07- How the Email Marketing industry has evolved


    ⏰ 10:14- How she transitioned from agency work to becoming a solo email marketer


    ⏰ 14:06- How she’s leveraging AI to build future-ready email systems


    ⏰ 20:13- Her thoughts on email marketing tools integrating AI


    ⏰ 24:50- How email marketers can stay relevant in the age of AI


    ⏰ 31:06- How AI improves email deliverability


    ⏰ 36:23- Navigating advanced email analytics


    ⏰ 42:44- What Customer Lifetime Value (CLV) really means


    ⏰ 49:12- Is there a baseline for optimizing e-commerce emails?


    ⏰ 54:39- How to connect and work with her




    Found value in this episode? Share it with a fellow entrepreneur who wants to master email marketing, and don’t forget to leave a review — your support helps us reach more business owners! 💛





    Important Links


    Instagram: https://www.linkedin.com/in/ayebanoabenwari/


    LinkedIn: https://www.instagram.com/dr.sapphire_/


    Courses: https://sapphirelearninghub.nestuge.com/


    Start & Grow Club Waitlist: https://forms.fillout.com/t/kfsUW8gtjSus


    Services: https://sapphirelearninghub.com/services/


    Gifts: Download These 12 Emails Free: https://sapphirelearninghub.com/services/

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    58 min
  • #36: The 5 Email Sequences Every Business Needs (and Why Post-Purchase Comes First) with Breanna Owen
    Nov 23 2025

    If you’ve ever wondered which email sequences actually move the needle in your business, this episode is for you. 💌

    Breanna Owen joins Dr. Sapphire to break down the 5 essential email sequences every business should have — and why your post-purchase emails are the key to customer retention, repeat sales, and brand loyalty.

    You’ll learn how to ceate smart, human-centered sequences that strengthen relationships, increase revenue, and make your email marketing more intentional.




    👩‍💼 GUEST RESOURCES:


    Guest: Breanna Owen


    Website: http://www.owenyourmark.com


    Social Media: http://www.instagram.com/owenyourmark






    LISTEN OUT FOR :


    ✅ What “bricks and mortar” stores mean in email marketing


    ✅ How to build a cart abandonment sequence that recovers lost sales


    ✅ The key outcomes of a post-purchase email sequence


    ✅ How to diversify your post-purchase flow so it fits different customer journeys


    ✅ How long an email sequence can run for real-life clients


    ✅ A fun story behind Breanna’s website name






    HIGHLIGHTS FROM THE EPISODE:


    ⏰ 2:21 – How Breanna transitioned from fashion to email marketing


    ⏰ 10:18 – A simple strategy that made email marketing easier for her client


    ⏰ 15:59 – Her biggest email marketing mistake


    ⏰ 17:28 – The most important email sequence every business should have


    ⏰ 18:05 – Why the post-purchase sequence is the foundation of good email marketing


    ⏰ 20:33 – The second essential sequence to add


    ⏰ 22:19 – The third sequence your business needs


    ⏰ 23:03 – Other supporting emails that boost your funnel


    ⏰ 25:24 – How Dr. Sapphire applies onboarding sequences for courses and clients


    ⏰ 28:58 – Different types of post-purchase emails (and when to use them)


    ⏰ 31:49 – Bringing human design into your email sequences


    ⏰ 34:42 – What makes a post-purchase sequence effective


    ⏰ 38:57 – A real-life case study from one of Breanna’s clients


    ⏰ 47:22 – One email marketing myth Breanna wants to bust


    ⏰ 50:17 – How to connect with Breanna

    51:32 – Dr. Sapphire’s take on an email marketing myth



    Loved this episode?😉 Leave a review on Spotify.




    Important Links


    Instagram: https://www.linkedin.com/in/ayebanoabenwari/


    LinkedIn: https://www.instagram.com/dr.sapphire_/


    Courses: https://sapphirelearninghub.nestuge.com/


    Start & Grow Club Waitlist: https://forms.fillout.com/t/kfsUW8gtjSus


    Services: https://sapphirelearninghub.com/services/


    Download These 12 Emails Free: https://sapphirelearninghub.com/services/

    Voir plus Voir moins
    58 min
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