Email Marketing Strategy For Small Business Owners
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Email Marketing Strategy For Small Business Owners
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Ready to transform your small business? In this episode, we're diving deep into the world of email marketing with a powerful seven-step strategy designed for small business owners.
Based on the expert insights from Zoho Campaigns, we'll cover everything you need to know, from understanding your audience and building a valuable email list to crafting stellar content and choosing the right tools.
Discover why segmentation and personalisation are key, how to optimise your send times for maximum engagement, and why a strong email marketing tool is a long-term investment. Plus, we'll reveal the secrets to leveraging automation to scale your campaigns and the critical metrics you need to track to continuously improve.
Tune in to learn how to boost engagement, drive sales, and master the art of email marketing for lasting business growth.
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