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What does it really take to scale a home inspection business across state lines, without ever picking up a flashlight yourself?

In this episode of the Inspector Empire Builder podcast, we sit down with Brandon Lunsford, a true veteran in the home services industry who has grown a thriving, multi-million-dollar inspection business operating across Georgia, North Carolina, and South Carolina, with expansion into Tennessee on the horizon. And the most surprising part? He’s never done a home inspection himself.

Brandon shares his incredible 20+ year journey from pest control technician to visionary business builder, revealing how organic growth, innovative marketing, and a relentless focus on team culture fueled his success. If you've ever wondered how to go from solo operator to multi-location empire, this episode is your roadmap.

You’ll hear how Brandon and his team tackled outdated processes, scaled through strategic hiring, and used cross-industry synergy (like pest control and inspections) to drive long-term revenue. Plus, discover why culture isn't about slogans on a wall, but about leadership that lives out its values daily.

Takeaways:

Growth starts with the right person, Brandon’s biggest expansions began with one talented hire.

Innovation is survival: From ditching Polaroids to embracing AI, tech has always been a game-changer.

Inside-the-park home runs: Scaling slowly but consistently leads to big wins without burnout.

Culture that lasts: Consistency, transparency, and humility keep great talent on your team.

Every market is a growth market, if you have the right mindset and model.

“If you can find the right first person, the snowball is much easier to roll down the hill.” - Brandon Lunsford

Whether you’re a solo inspector or scaling fast, this episode will leave you inspired to build something bigger, and better, than you thought possible.

Subscribe, share this episode with your team, and take 10 minutes today to journal about where your next “inside-the-park home run” might begin.

To connect with IEB using the following links:

Watch on YouTube: https://youtu.be/l0gctoXdRlg⁠

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Email: support@iebcoaching

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Are you stuck on the treadmill, busy every day, but unsure how to grow your home inspection business without burning out? This episode tackles the fear of hiring, the chaos of doing it all yourself, and the shift from “inspector mindset” to “owner mindset” that unlocks real, repeatable growth.

Jim and Linda from Full Circle Home Inspectors share their candid, boots-on-the-ground story: moving from Ohio blizzards to sunny Central Florida, testing real estate, launching inspections as a side hustle, then facing the “uh-oh” moment of 10–12 inspections a week while answering their own phones. You’ll hear how an IEB Rapid Growth Training flipped their approach, why consistency beat bursts of marketing, and how adding ancillaries grew their average ticket from ~$385 to ~$650—without dramatically increasing inspection volume.

You’ll also hear the scary-and-sacred moment of hiring their first inspector (their son), the pain of a bad hire, and the freedom that came when they finally embraced their numbers. With coaching, EOS rhythms, and a simple retention machine powered by a VA, they jumped from ~$275K to $435K—even in a year with hurricanes. Now they’re aiming past $500K and setting sights on the $1M mark.

5 Key Takeaways

Consistency wins: stop the start-and-stop marketing. Build weekly rhythms you never skip.

Price power: ancillaries (like sewer scopes next) can raise your average ticket without killing your calendar.

Hire with courage: the weight of payroll is real—but so is the freedom when you stop riding shotgun forever.

Know your numbers: forecasting, service-to-revenue guardrails, and pay models remove anxiety and guide growth.

To connect with IEB using the following links:

Watch on YouTube: https://youtu.be/l0gctoXdRlg⁠

Website

Instagram

Email: support@iebcoaching

Retain the relationships: thank-you cards, listing-agent follow-ups, and a VA-run CRM can turn one job into ten.
“The numbers will set you free.”If this helped you think like an owner, subscribe to Inspection Empire Builder, share this episode with one inspector who needs a push, and journal one actionable change you’ll implement this week (a new ancillary, a retention touch, or a weekly numbers review). Your next growth jump starts now.

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What if everything you know about digital marketing is about to become obsolete? In this episode, we tackle the fast-moving wave of Artificial Intelligence and what it means for home inspectors who want to stay relevant, searchable, and thriving in a changing world. If your website, SEO strategy, or online presence hasn’t been updated with AI in mind, you’re already falling behind.

Cory Long, digital marketing expert, former pastor, and founder of Yroc Consulting, joins Matt Williams on this episode of Inspector Empire Builder to pull back the curtain on what AI is really doing to online search. Together, they break down why your five-year-old website might as well be a fax machine, how AI tools like ChatGPT and Google’s Gemini are changing consumer behavior, and what inspectors can do to stay visible in this AI-driven era.

Cory shares actionable insights he recently taught inside IEB’s mastermind groups, from how to show up in Google's new AI Overviews to why text-only Facebook posts are dominating right now. This isn’t future talk, it’s happening right now, and those who take action today will dominate tomorrow.

Takeaways:

AI search is conversational, not keyword-based, your content must shift accordingly.

“People also ask” on Google is a goldmine for the exact FAQs you should answer online.

Your Google Business Profile’s Q&A section can now directly feed AI Overviews.

Most websites built 3–5 years ago aren’t optimized for AI visibility.

Facebook is currently rewarding high-volume posting (10–15 per day!) with massive organic reach.

“Perfection is procrastination. Don’t overthink it, just post. Right now, it’s a game you can actually win.”

Don’t keep this gold to yourself, subscribe, share this episode with your team, and journal one step you’ll take this week to optimize your business for AI. For a free AI audit from Cory’s team, head to yrocconsulting.com and mention the podcast.

To connect with IEB using the following links:

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