
Ep. 104 - Hitting a Home Run on a Micro Budget Film with Lee Cipolla and Katherine Borda
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What happens when a decades-long dream project suddenly gains unstoppable momentum? For married filmmakers Lee and Katherine, their baseball-themed feature "Rally Caps" represents both the unpredictable magic and sobering business realities of modern independent filmmaking.
After 15 years of development, what began as a passion project during the pandemic transformed when former MLB player Curtis Pride joined with his children as cast members, Major League Baseball provided support, and stars Judd Hirsch and Amy Smart signed on. As Katherine reveals, "The universe was our executive producer" – whenever the production seemed doomed, last-minute miracles kept it alive.
The duo generously shares hard-earned wisdom that could save fellow filmmakers thousands of dollars and countless headaches. Katherine's marketing background proves crucial, emphasizing that marketing considerations should influence creative decisions from day one. "Put some kind of marketing budget in there," she urges, highlighting the importance of professional photo shoots, behind-the-scenes documentation, and strategic product placement. Their partnership with Phonak, a hearing aid company, exemplifies how sponsorships can organically enhance storytelling while providing crucial financing.
Perhaps their most valuable insight challenges the romantic notion of filmmaking as primarily creative work. "99% of making a film is business and logistics," Lee explains, detailing their harrowing experience navigating SAG requirements that nearly derailed production. They emphasize starting SAG paperwork 6-8 weeks before production and setting aside significant funds for bonds.
For directors seeking representation, Lee offers balanced perspective on working with managers: "It's a partnership... their job is not to go out and get stuff for you." Instead, his manager provides script feedback, creative dialogue, and occasional meeting opportunities – a realistic relationship that contrasts with unrealistic expectations many filmmakers hold.
Whether you're starting your first film or scaling up your productions, this conversation illuminates the path forward in an industry where traditional routes to success have disappeared. Check out "Rally Caps" on Peacock to see the fruits of their labor, and visit http://www.crystalrockentertainment.com to connect with these generous filmmakers who truly understand what it takes to bring an independent vision to life.
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