Ep 2: Reputation Is the Real Amenity - Attracting Renters in a Review-Driven World
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Ep 2: Reputation Is the Real Amenity - Attracting Renters in a Review-Driven World
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In this episode of The Multifamily Marketers Podcast, we dive deep into the world of Online Reputation Management (ORM) and its growing impact on leasing performance. From Google reviews to ORA® scores, we explore how today’s renters make decisions based on perception—and how a strong online presence can win leases even against better-priced competitors.
You’ll learn:
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What ORM really means in multifamily
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How reputation directly affects occupancy and leasing velocity
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Which review platforms matter most—and why
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Tips for generating authentic reviews without sounding forced
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How top-performing companies like Bozzuto and Camden lead with reputation
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Real examples of turning around negative reviews and using feedback to drive operations
Whether your community has a stellar online presence or needs a serious reputation reset, this episode offers actionable insights you can use to start improving today.
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