Kirsten Von Busch, Director of Product Marketing at Experian is back on the show today to talk all things EV consumer trends (and a few other fun side quests). In Q2 2025, EV sales took a tiny dip but held steady overall, with SUVs stealing the show at 69% of new registrations. Tesla's still the king of the EV castle with a 46% market share, but Chevrolet, Ford, Hyundai, and Honda are heating up the competition. Listen til the end when Kirsten and I play a quick game of "What Do You Meme?"—pairing EV data with familiar memes. With a jolt of humor and a whole lot of data, this is your unofficial study guide for everything you need to know about EVs (through June 30, 2025).

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What Do You Meme? Vlog on LinkedIn here

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Q2 2025 Automotive Consumer Trends Report

What electric vehicles (EVs) are on the road and who is buying them?

Vehicles in Operation overview and Consumer Analysis by fuel type for U.S. light duty vehicles through June 30, 2025.

Download here

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Check out Experian's EV Resource Page for all things electric vehicle data

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This episode is sponsored by Experian. Experian is a global data and technology company, powering opportunities for people and businesses around the world. Experian helps to redefine lending practices, uncover and prevent fraud, simplify healthcare, deliver digital marketing solutions, and gain deeper insights into the automotive market, all using their unique combination of data, analytics and software. Learn more here

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Connect with Kirsten on LinkedIn or send her an email: kirsten.vonbusch@experian.com

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Connect with Elena:

https://evs4everyone.com/

https://www.linkedin.com/in/elenaciccotelli/

Let's talk on X:

https://twitter.com/EVs_forEveryone

Are you connected with the show on LinkedIn?

https://www.linkedin.com/company/the-evs-for-everyone-podcast/

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