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Ep 3: Playing the long game: how the Fever are capitalizing on the moment

Ep 3: Playing the long game: how the Fever are capitalizing on the moment

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 Host Mickey Shuey examines how the Indiana Fever are capitalizing on unprecedented momentum — not just to win games, but to rebuild their roster, reshape their brand and redefine what’s possible in women’s professional sports. From a bold offseason overhaul to a dramatic rise in sponsorships and fan engagement, this episode details how the franchise is laying the groundwork for long-term success on and off the court. Featuring Fever executives Kelly Krauskopf and Amber Cox, Pacers Sports & Entertainment CEO Mel Raines, marketing strategist Ken Ungar and Cheez-It brand director Cara Tragseiler, the episode explores the business mechanics behind the Fever’s transformation — and what it signals for the WNBA’s future.

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