Former Amazon insider Chris McCabe (aka EcommerceChris) joins Danan Coleman on The eCom Growth Show to break down the harsh reality of Amazon’s suspension and appeal process in 2024.

With years spent on Amazon’s Seller Performance team, Chris knows exactly how and why accounts get suspended—and more importantly, what it really takes to get reinstated. In this episode, we dive into:

• Why reinstatements are harder than ever under Amazon’s zero tolerance approach

• The biggest mistakes sellers make when filing appeals

• How Amazon’s shift to AI and automation is changing seller support

• Review manipulation and policy violations that can end your business overnight

If you sell on Amazon, this episode is a must-watch to protect your brand and avoid costly downtime.

🔗 Connect with Chris McCabe:

📧 Email: chris@ecommercechris.com

📸 Instagram: https://www.instagram.com/amznchris

📘 Facebook: https://www.facebook.com/thechrismccabe

▶️ YouTube: https://www.youtube.com/@ecommerceChris

💼 LinkedIn (Personal): https://www.linkedin.com/in/chris-mccabe-2646555/

💼 LinkedIn (Company): https://www.linkedin.com/company/10494513

⏱️ Timestamps:

00:00 – Welcome & intro to ecommerceChris

00:47 – From Amazon enforcer to helping sellers fight suspensions

02:16 – Danan’s COVID suspension story

05:33 – Biggest changes in Amazon appeal reviews this year

09:19 – Zero tolerance enforcement explained

12:47 – Decline of investigative quality at Amazon

13:05 – The biggest mistakes sellers make when appealing

14:28 – Why templates & ChatGPT-generated appeals don’t work

16:14 – Seller Central appeals vs. email appeals

18:25 – The illusion of Amazon account health support

20:11 – AI in seller support: hope or disaster?

23:22 – Replacing global teams with AI?

25:50 – Challenges Chris faces helping sellers

27:43 – Policy violations sellers must avoid (review manipulation)

30:39 – Where to find Chris McCabe

#TheeComGrowthShow #AmazonSuspension #ecommerceChris

KEEP IN TOUCH:

🔗 LinkedIn: https://www.linkedin.com/in/danancoleman

📸 Instagram: https://www.instagram.com/ecomgrowthshow

👥 Facebook: https://www.facebook.com/TheeComGrowthShow

🐦 X (Twitter): https://x.com/eComGrowthShow

YouTube: https://www.youtube.com/@eComGrowthShow

Danan Coleman is an expert in the Amazon field. He's been actively selling on Amazon since 2010 and in the SaaS and Service network for Amazon sellers since 2018. After helping companies like ManageByStats and Carbon6 scale and be sold, he started his eCom Triage [https://ecomtriage.com] to help sellers with solutions to complicated and seemingly impossible tasks like removing negative reviews and detecting critical and detrimental changes to your product detail pages. He also consults both brands and agencies in the Amazon space.