Ep 47: Jody Hallman - VP Marketing at Perdue Farms
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Ep 47: Jody Hallman - VP Marketing at Perdue Farms
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Live from the sweltering sands of Stagwell’s Sport Beach at Cannes Lions 2025, Matt Wurst sits down with Jody Hallman, the VP of Integrated Marketing at Perdue Farms — and yes, the woman behind your favorite dino nuggets.
(While Valerie Vespa works the Croisette for future guests.)In this cluck-worthy conversation, Jody shares how Perdue is evolving its iconic brand legacy — from Frank Perdue’s trust-me-I’m-on-TV era to today’s demand for transparency, traceability, and TikTok-ready storytelling. We cover:
Why audio marketing and sonic branding are now essential
What Perdue’s farmers really think of social media (spoiler: ChikTok is coming)
How to win loyalty in a commodity category
And yes… the definitive answer to the chicken vs. egg debate
This episode slaps harder than a crispy tender.
#SnarketingPodcast #PerdueFarms #CannesLions2025 #JodyHallman #MattWurst #ValerieVespa #FoodMarketing #BrandStorytelling #SonicBranding #ChickenOrEgg