In this episode, Katie Monroe chats with Andrea Shah, a professional copywriter who helps photographers build magnetic, client-focused websites. They discuss how to reflect your personality in your copy, create a comfortable experience for potential clients, and preemptively answer FAQs to ease the decision-making process.

Andrea shares tips on balancing personal storytelling with client value, distinguishing between features and benefits, and using sensory details to bring your brand to life. Together, they highlight how effective copy can transform your business from attracting budget clients to booking high-end sessions.

Key Takeaways:

1. Why your website should answer “who, what, and where” above the fold
2. The power of FAQs for reducing marketing friction
3. How to use “you” language to make your copy client-centered
4. The difference between features and benefits, and why it matters
5. Tips for building trust with a consistent brand experience
6. Ideas for using sensory details and testimonials to stand out
7. How to structure your website for SEO and client engagement

Tools + Resources Mentioned:

• Aftershoot Free Trial + Editing Profile → TRY IT FREE (Includes 500 free edits)
• Imagen AI — Get 25% Off + 1,500 Free Edits with code KREATE25 → TRY IT!
• Imagen samples on my site
• Aftershoot samples on my site

​Explore My Websites:

• Mentorship + Coaching: The Kreate Collective
• Wedding + Lifestyle: Kreate Photography
• Branding + Commercial: KM Photography

Resources:

• FREE Training: 6-Figure Strategy
• Learn more about Momentum Method + Book a Free Call with Katie!
• Modern Photographer's Brand Identity Handbook (50-Page Guide!)

Let's Connect!

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