There is no word, or phrase to encompass how much our lives were impacted by the COVID-19 Pandemic. Life as we knew it was completely thrown out the window and we had to pivot and adjust to a more virtual world. But within the chaos, some exciting new developments were born. We invite Monica Breeding to the show to discuss how digital marketing took off since the pandemic and some tips on how to effectively use this area of marketing for your practice.

About Monica Breeding:

Monica is the Senior Vice President of Advisor Marketing at Financial Independence Group. With over eight years in the industry, she helps bring new and innovative ideas to marketing, as well as interpret market trends to make the best decisions for FIG.

LinkedIn: https://www.linkedin.com/in/monica-breeding-30160b47/

Key Moments:

1:27 - Monica’s Role At FIG

4:30 - How Digital Marketing Has Evolved

10:19 - Different Ways To Market Online

16:33 - Changes Since 2020

17:48 - Creating Facebook Ads

20:54 - Tracking Your Marketing Initiatives

24:35 - Perfecting Your Webinars

29:19 - Ways To Get Registration Numbers Up

33:31 - Having A Nurturing Process In Place Helps The Success Rate Of The Webinars

35:43 - The Advantages Of Live Events

38:12 - Measuring Results With Live Events

40:36 - What Monica Has Observed In The Live Event Landscape

44:52 - Using An Integrated Approach

Contact:

The FIG Sales Symposium: figsymposium.com

Josh's Email: Josh.Martin@figmarketing.com

Shawn's Email: Shawn.Sigler@figmarketing.com