In this powerhouse episode of Focus & Flourish, I sit down with marketing expert Adrienna McDermott, founder of Ava and the Bee, to break down the exact strategies that helped one photographer book a $15,000 shoot from a single blog post.

We dive deep into how blogging, SEO, and buyer psychology can transform your website from a ghost town into a client-generating machine, without paid ads.

If you’ve ever wondered, “Does blogging actually work?” or “How do I get found on Google?” — this episode is your blueprint.

• Why blogging is still one of the most powerful tools for photographers
• How SEO really works (and why most photographers are doing it wrong)
• The exact structure of a high-converting blog post
• How to tailor your marketing to different buyer types using the DISC model
• Why location-based content and long-tail keywords are your secret weapon
• The tools Adrienna swears by for effortless keyword research

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Explore My Websites:

• Mentorship + Coaching: The Kreate Collective
• Wedding + Lifestyle: Kreate Photography
• Branding + Commercial: KM Photography

FREE Resources Mentioned:

• FREE Training: 6-Figure Strategy
• Grab the free SEO swipe file & resources mentioned here
• Learn more about Momentum Method + Book a Free Call with Katie!
• Modern Photographer's Brand Identity Handbook (50-Page Guide!)

Kreate Ai Editing Profile Discounts:

• Aftershoot Free Trial + Editing Profile → TRY IT FREE (Includes 500 free edits)
• Imagen AI — Get 25% Off + 1,500 Free Edits with code KREATE25 → TRY IT!
• Imagen samples on my site
• Aftershoot samples on my site

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🎁 Grab the free SEO swipe file & resources mentioned in the show here.