Ep. 8 - How Lawyers Use “Newsjacking” to Get a Constant Flow of Free Advertising and New Clients
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Ep. 8 - How Lawyers Use “Newsjacking” to Get a Constant Flow of Free Advertising and New Clients
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In this power-packed episode of the Law Firm Growth Acceleration Podcast, we dive into one of the most effective and underutilized strategies for lawyers looking to explode their visibility: Newsjacking. You’ll learn how to ethically and strategically leverage trending news stories to position your firm as a go-to authority—without needing to land a coveted spot on major networks like CNBC or Fox News.
Host Andy Stickel walks you through real-life examples, proven step-by-step methods, and powerful AI-driven prompts that can help you find, create, and distribute timely, news-based content that drives massive lead generation. Plus, he shares how to use tools like TikTok, YouTube, and Google Trends to ride the viral wave and even get featured on local news.
Whether you’re a solo practitioner or managing a growing team, this episode will show you exactly how to build trust, get more clients, and create law firm content people actually care about.