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Ep23 - WTF is 'Growth Hacking' & other Mysteries of Marketing (Michelle Gamble)

Ep23 - WTF is 'Growth Hacking' & other Mysteries of Marketing (Michelle Gamble)

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Chris and Mark are joined by marketing expert, Michelle Gamble of Marketing Angels. Michelle provides some very useful tips on intra and post-Covid marketing initiatives that owner-operated businesses can implement. We discuss a great case study on re-positioning, how easy it is to get Chris to buy something he had no intention of buying, how to gauge customer satisfaction and why a back-to-basics approach is a good place to start.

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