Brian just signed a $750K contract at 25% margin using the Pricing for Profit system. The secret isn't just raising prices - it's knowing what to include that most builders give away for free.

Join Marti Amos as he breaks down Chapter 5 of The Profitable Builder's Playbook: How to Price Your Projects Profitably. Discover why pricing is by far the biggest tool for earnings improvement, and how building company owners are leaving $100K+ on the table every year by not getting this right.

Learn the complete Profitable Pricing Framework that transforms builders from pricing to win work (and making no money) to guaranteeing minimum 20% gross profit on every project. Plus, discover the variation control system that eliminates nasty surprises and dramatically improves cash flow.

Key Points:

• 00:00:00 Introduction: How one builder went from 10% markup to 25% actual gross profit
• 00:03:20 Why most builders price to win work, not to make money
• 00:06:40 Step 1: Creating an accurate estimating process
• 00:09:15 Step 2: Including all your costs with proper markups
• 00:12:30 Step 3: The variation control system for better cash flow
• 00:15:45 Step 4: Labor hour control broken down by stage
• 00:18:20 Step 5: Back costing in real time to catch problems early
• 00:21:40 Overcoming objections: Why clients expect project management fees
• 00:24:10 Implementation: Add project management fees to your next quote
• 00:26:30 How to guarantee profit on every job with daily tracking

Discover why project management should be positioned as a separate professional service, how to break down labor forecasting by stage to stay within 5% of targets, and why daily back costing discipline saves members $2K-$15K per job by catching invoice errors.

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