In this episode of Entrepreneur Conversations, James Martin sits down with logistics innovator Paul Jefford, who built his delivery business Dispatch Bros on the foundation of his long-established music retail company, Strings Direct.

Paul has led Strings Direct Limited since 2006, growing it into a trusted micro-business based in Rochford, Essex, known for its exceptional customer service and guitar-string expertise. In April 2023, he co-founded Despatch Bros Ltd, extending that operational infrastructure into the logistics space

But launching Dispatch Bros wasn’t just a pivot—it was a strategic expansion. Paul explains how the warehousing, shipping know-how, and team culture honed at Strings Direct became the springboard for a fully fledged delivery specialist. He shares:

• The moment he saw a logistics opportunity inside a retail business

• How he balanced two distinct brands—Strings Direct and Dispatch Bros—without diluting either.

• The operational efficiencies and challenges of running parallel ventures

• His leadership approach when juggling music retail with parcel delivery

• This episode is essential listening for entrepreneurs looking to unlock new value within your own operations—and launch new business lines without starting from scratch. Paul’s story is a masterclass in reinvention while staying rooted.

  
  

  Tune in to discover:

• How existing infrastructure can power a second startup

• The strategic mindset behind launching a “business within a business”

• Real-world lessons in scaling and brand alignment

• If you’re an entrepreneur seeking to build smarter, grow organically, and leverage proven systems, this conversation will inspire your next move.

  
  

  🔗 Subscribe, review, and hit the bell to stay updated—then let us know in the comments which part of Paul’s dual‑business journey resonated most with you!