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Episode 17 – Lurkers into Lifetime Members with Mike Tielemans

Episode 17 – Lurkers into Lifetime Members with Mike Tielemans

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 We’ve all got lurkers in our memberships—the ones who pay but stay silent, never post, never engage, and eventually cancel. In this episode, I sat down with one of the most brilliant minds in membership retention, Mike Tielemans, co-creator of the Tribe Method and co-author of 27 Tribe Secrets. He helped me build the Over 40 Alpha Brotherhood into a retention machine—and today, we’re sharing how YOU can do the same. From crafting emotional onramps to designing rituals that turn customers into tribe members for life, this one’s a masterclass. Inside this episode, we dive into:
  • How to convert silent lurkers into loyal, engaged tribe members
  • Why most memberships fail at onboarding—and how to fix it with MRR
  • The psychological triggers that drive retention and long-term engagement
  • How to use rituals, rewards, and messaging to build a thriving community

Listen to This Episode on Your Favourite Podcast Channel: https://tribemembershippodcast.com/captivate-podcast/episode-17-lurkers-into-lifetime-members-with-mike-tielemans/ Subscribe and Listen on iTunes: https://podcasts.apple.com/us/podcast/the-tribe-membership-show/id1789584393 Subscribe and Listen on Spotify: https://open.spotify.com/show/1BQ6TZeRRT3hIoIxsa9jsj Timestamps:
  • 00:00 Introduction to The Tribe Membership Show
  • 00:55 Meet Mike Tielemans: Co-Creator of the Tribe Method
  • 01:58 Mike's Origin Story: From High School to Digital Marketing
  • 03:46 The Journey to Building Successful Memberships
  • 07:07 The Importance of Indoctrination in Building a Tribe
  • 10:23 Creating a Strong Community Identity
  • 14:16 The Power of Rewards and Milestones
  • 28:47 The Role of Gamification in Member Engagement
  • 32:16 Exclusive Rewards and Status
  • 33:01 The Power of Gamification
  • 34:02 Launching a Sleep Challenge
  • 35:22 The Importance of Rituals
  • 38:19 Creating Community Engagement
  • 48:47 Reigniting Lurkers with Challenges
  • 53:59 The Role of AI in Fitness Communities
  • 01:00:38 Building a Lasting Tribe
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