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Episode 3 - Not For Everyone: The Power of Choosing Your Audience

Episode 3 - Not For Everyone: The Power of Choosing Your Audience

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 Think your product is for everyone? Think again. In this episode of Burn The Manual, Nick and Josh break down why defining who shouldn’t buy from you is just as important as knowing who should. From word of mouth to channel fit, we explore why the best brands are unapologetically selective.

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