Welcome back to When Words Fail, Music Speaks, the show that battles depression one riff at a time. In today’s episode we’ve got a jam‑packed hour that’s part heartfelt sponsor shout‑out, part deep‑dive into the creative process, and part quirky tech‑savvy brainstorming session.

First, a quick word from our sponsor, BetterHelp, the affordable, on‑demand therapy platform that lets you match with a licensed counselor via text, chat, phone or video—and gives our listeners 10 % off the first month.

Then we roll into the main event: a conversation with the members of the up‑and‑coming rock outfit Human Race— bassist Jeff, guitarist Heath, and their ever‑curious crew. We unpack the story behind their brand‑new single Human Race, a track born from Jeff’s post‑Berlin‑Wall reflections and a tour of war‑torn Croatia, exploring themes of closed societies, police‑state paranoia, and personal selfishness.

The band walks us through the nitty‑gritty of getting the song out there:

• Distribution: Why they chose TuneCore over DistroKid and how the release timeline works.
• TikTok Blitz: 200+ videos ranging from live takes to AI‑generated art (including a homage to Wire’s Pink Flag), global pronunciation challenges, and fan‑generated clips.
• AI Experiments: From bizarre Bigfoot chats to horse‑sized chicken battles, we hear the team’s love‑hate relationship with generative tools.

We also get a behind‑the‑scenes look at their DIY marketing machine—Fiverr editors, chat‑GPT analytics, and a rotating posting schedule that lets the “universe decide” which clips stick.

Finally, the band shares future plans: a six‑week single release cadence, a full‑album wrap‑up by year‑end, merch drops (CDs, tees, stickers), and the dream of a live session at Sun Studios.

All of this is wrapped in the usual banter, weather‑talk, and spontaneous anecdotes that make the Music Speaks family feel like a living, breathing jam session.

So grab your headphones, settle in, and let the conversation—and the music—speak for itself. 🎸✨