Episode Summary:

In this empowering episode of Beauty and the Boss, Levarnaa tackles one of the most common fears among bridal makeup artists: raising your prices without scaring away clients. If you've ever felt stuck undercharging for your services or fearful that increasing your rates might drive away potential brides, this episode is your pep talk and strategy guide in one.

Levarna walks you through a mindset shift and practical, high-level strategies to help you confidently raise your rates — without guilt, burnout, or losing bookings. She breaks down how to communicate your value effectively, position your brand to reflect premium pricing, and attract the kind of clients who want what you offer.

🧠 You'll Learn:

• Why “you’re too expensive” usually isn’t about the price , it’s about perceived value
• The biggest undercharging red flags (even if you’re fully booked)
• How to create value-packed packages that brides will love
• What to include in your offers and what to leave out
• Why mindset is just as important as strategy when it comes to pricing
• What to expect when your pricing changes and why slower bookings might be a good thing

💬 Notable Quotes

🗣️ “When a bride says you’re too expensive, she’s most often not talking about the price — she just doesn’t see the value.”

🗣️ “Charging too little doesn’t just hurt your actual income. It drains your energy, it limits your ability to grow, and it attracts the wrong type of clients.”

🗣️ “You’re not charging more just to make more money. You’re charging more because you’re delivering real results and running a real business.”

🗣️ “If your brand looks like every other artist’s, price becomes the only thing brides can compare you on.”

🧠 Mindset Shift to Take Away:

You don’t need to apologize for charging what you’re worth. Brides aren’t just paying for makeup, they’re investing in a seamless, luxurious, stress-free experience. When your pricing reflects the transformation, not just the transaction, you attract the right clients.

📚 Resources Mentioned:

• Waitlist for the next intake of Book More Brides Artist Academy:

https://levarnabusinesscoach.mykajabi.com/bmb-artist-academy-waitlist

• Book More Brides FREE 3-Day Masterclass Replays (Available for a Limited Time Only)https://levarnabusinesscoach.mykajabi.com/book-more-brides-masterclass-evergreen

• Book More Brides Facebook Group

https://www.facebook.com/share/g/16M6XuHnY1/

Connect with Levarna:

https://www.instagram.com/levarnabusinesscoach/

✨If this episode resonated with you, screenshot and share it on Instagram. Don’t forget to tag @levarnabusinesscoach and send it to a bridal bestie who needs to hear this!