Episode Summary:

In this episode, Levarna dives into a timely and common concern among bridal hair and makeup artists: the sudden quiet periods in client inquiries and bookings. Prompted by a DM from a coaching client, the episode explores the reality behind slow booking seasons and how artists can maintain a consistent flow of inquiries year-round even in traditionally slow months like winter.

Instead of blaming the economy or wedding seasonality, Levarna urges artists to take control of their marketing. She shares how she booked multiple clients in June—New Zealand’s slowest month by using evergreen strategies like Facebook ads. With practical tips and mindset shifts, she encourages listeners to move beyond relying on trends and build systems that attract clients consistently and effortlessly.

🧠 You'll Learn:

Why it’s not the economy, wedding season, or inflation that’s killing your bookings—it's your marketing.

The real reason relying solely on Instagram and organic social media posting doesn’t work long-term.

How Facebook Ads can drive qualified leads consistently—even during quiet seasons.

A practical analogy comparing your business to a shop:

• Your portfolio = window display
• Your services = what’s inside the store
• Your marketing strategy = foot traffic
• How to evaluate your business through the lens of your dream client.

💬 Notable Quotes

“Your dream brides are always still getting married. If you have a rock solid marketing strategy, you will get the lion’s share of the work.”

“Visibility equals bookings.”

“Stop focusing on how trendy your reels are and start thinking about how good your actual marketing is.”

🎯 Actionable Tips:

Shift your mindset – Stop blaming the season or economy; evaluate your marketing instead.

Use Facebook Ads – Invest time in a strategy that drives consistent leads from your ideal audience.

Evaluate your shop window – Take a hard look at your website and socials. Would you book you?

Simplify inquiries – Make it easy for brides to contact you; review your inquiry forms and process.

Invest in education – Consider joining a program like Book More Brides Artist Academy to fast-track your success.

📚 Resources Mentioned:

• Waitlist for the next intake of Book More Brides Artist Academy:

https://levarnabusinesscoach.mykajabi.com/bmb-artist-academy-waitlist

• Bridal Ad Mastery

https://levarnabusinesscoach.mykajabi.com/bridal-artist-collective

• Book More Brides Facebook Group

https://www.facebook.com/share/g/16M6XuHnY1/

Connect with Levarna:

https://www.instagram.com/levarnabusinesscoach/

✨If this episode hit home, it’s time to upgrade your marketing. Stop relying on seasonal luck, create a system that works year-round. Subscribe, leave a review, and join the waitlist for the next round of Book More Brides Artist Academy!