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Ethical Esthetician Marketing (That’s Not Social Media BS)

Ethical Esthetician Marketing (That’s Not Social Media BS)

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 In this episode of Let’s Hash It Out, your favorite unapologetically authentic host, The Nerd, breaks down real-deal marketing strategies for estheticians, spa pros, and beauty business owners who are tired of chasing trends, dancing on Reels, or selling out for likes.

If you're craving real connection, long-term growth, and marketing that doesn't feel like a scammy MLM pitch—this one's for you.

From referral goldmines to aromatherapy as ambient marketing, this episode serves a full menu of smart, ethical, and actually effective tactics that don’t rely on social media or skeezy funnels. Whether you’re solo or scaling, this will shift your perspective and your client list.

💡 Key Takeaways:
  • 🚫 You don’t need to be on social media 24/7 to grow your business.
  • 🫶 Referral programs are still your highest-converting strategy—if done right.
  • 🌆 Local partnerships increase trust, visibility, and bookings.
  • 📬 Print marketing isn’t dead. Done well, it builds curiosity and brand awareness.
  • 💌 Email still works—when you don’t sound like a robot.
  • 🧠 Marketing = relationship building. Focus on connection, not attention.
  • 🌿 Aromatherapy and sensory branding can subtly market your business.
  • 🗣️ Speak your truth: let your marketing reflect your authentic voice.
  • 🔍 Define your brand message so it magnetizes the right clients.
  • 🤖 Don’t let algorithms control your success. Strategy beats scrolling.

Chapters!
00:00 - Intro: Ethical Marketing Strategies for Estheticians
02:43 - Leveraging Referral Programs for Real Growth
05:20 - Building Hyper-Local Partnerships That Work
08:09 - Print Marketing Still Works – Here’s How
10:48 - Email Marketing Without the Cringe
13:42 - Aromatherapy & Sensory-Based Branding
16:05 - Why Authenticity is the Ultimate Marketing Strategy
19:33 - Your Brand Voice is Your Secret Weapon
21:27 - Final Thoughts: You’re Not Lazy—You’re Just Smart


🔧 Need Help Implementing This? Your Marketing Team at FacetsOfHospitality.com is your behind-the-scenes secret weapon for campaign planning, creative strategy, and done-for-you content that sounds like you, not a bot. Stop struggling solo—get support that gets it.

Connect with our team to be featured on this podcast at FacetsTV@gmail.com

GetMeOils.Shop - We are linking essential oils we use here
GetMeOils.com - We are building this to be a resource for essential oil use, marketing & education.
Find the whole podcast of all the things on LetsHashitOut.org

Get all the facets and connect to The Facet Method to help your business grow with The Nerd's link at FacetsOfInspiration.tv

As always YOU ROCK! Tag YOUR MARKETNG TEAM in your hospitality marketing efforts for an AUDIT or a SHOUTOUT :) @FacetsofHospitality

Become a supporter of this podcast: https://www.spreaker.com/podcast/marketing-is-mind-control--6677554/support.

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