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Exports Insights Podcast

Exports Insights Podcast

Auteur(s): dbrulz UO in partnership with brulz.com
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À propos de cet audio

 The Exports Insights Podcast provides insights, shared experience and real life stories on exports, entering new markets and go-to-market strategies in companies from different industries, primarily for the B2B business. General topics of discussion: - Export or GTM experience of your company: size, stories, challenges, benefits - Analysis and selection of new markets: approach, tools, experiences - Working and communication mechanisms with foreign markets - Contact management and marketing channels - Legal and regulatory aspects of trade in other countries - Critical tech stack and tools used - Real life stories for new market entry (exporting and/or go-to-market) Exports Insights Podcast is launched in partnership of BRULZ.com, dbrulz.com and scaleup2.com. exportsinsights.com2025 dbrulz UO, in partnership with brulz.com
Épisodes
  • Exports Insights Ep.2: Email Outreach for the Print Industry | Floris Jansen

    Exports Insights Ep.2: Email Outreach for the Print Industry | Floris Jansen
    Sep 27 2025

    In this episode of the Exports Insights Podcast, Vasko Karangeleski interviews Floris Jansen from Vectify, a company dedicated to helping print and promotional product businesses acquire new customers.

    Floris shares his journey of starting Vectify, the challenges faced by his clients, and the importance of a tailored tech stack. The conversation delves into measuring success through revenue and KPIs, the significance of CRM systems, and the role of AI in enhancing outreach efforts.

    Floris also discusses his nomadic lifestyle as an entrepreneur and offers valuable advice for SMEs looking to enter new markets.
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    32 min
  • ABM for new market entry | Katya Tarapovskaia | Ep.1 Exports Insights

    ABM for new market entry | Katya Tarapovskaia | Ep.1 Exports Insights
    Sep 20 2025

    In this episode of the Export Insights podcast, Katya Tarapovskaia from Youstellar.com discusses the intricacies of Account-Based Marketing (ABM) and its application in helping SaaS businesses expand into new markets. She explains the importance of targeting in-market accounts, the role of AI in identifying potential clients, and the significance of a personalized approach in marketing strategies. Katya also shares insights on measuring success, the ideal client profile for ABM, and the challenges companies face when entering new markets, particularly in the EMEA region. The conversation emphasizes the need for agility, testing, and the right technology stack to enhance marketing efforts.

    Chapters

    00:00 Exports Insights, with Vasko Karangeleski

    00:20 Introduction to Account-Based Marketing

    02:12 Understanding Account-Based Marketing (ABM)

    05:02 Measuring Success in ABM

    08:34 Identifying Ideal Clients for ABM

    10:42 Case Study: ABM in Manufacturing

    13:53 Market Entry Strategies and Localization

    16:22 Choosing the Right Channels for Outreach

    18:55 The Importance of Human Touch in Marketing

    22:24 Challenges in Market Expansion

    24:47 Differences in EMEA Markets

    27:09 Key Advice for Market Expansion

    29:02 Tech Stack for Effective ABM

    32:04 Outro Exports Insights Podcast Creative.mp4

    Keywords

    Account-Based Marketing, ABM, SaaS, Market Expansion, Sales Strategies, AI Solutions, In-Market Accounts, Marketing Tactics, Client Collaboration, EMEA Markets

    The Exports Insights Podcast is brought to you by ScaleUp2 (dbrulz OU), supported by BRULZ.com

    More information available on www.exportsinsights.com

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    32 min
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