Family-First Wealth Through Franchising : Franchise Secrets with Erik Van Horn Franchising from the ranch. 🌾 In this episode of Unemployable with Jeff Dudan, Erik Van Horn—multi-unit franchisee, franchisor, advisor at Front Street Equity Partners, and host of Franchise Secrets—shares the real playbook: building wealth as a franchisee and franchisor, timing exits, avoiding emerging-brand pitfalls, and why AI in franchising is the next unfair advantage. We cover family-first living in rural Spearfish, South Dakota, mastermind leverage, KPIs that actually move revenue, and the categories poised to surge (pets, health & wellness, voice agents, and more). Whether you’re exploring your first territory or scaling a portfolio, this conversation is packed with practical strategy—people + math, how to pick the right brand, how to become a top performer in your system, and what buyers really value when it’s time to sell. 👉 If you’re serious about franchise ownership or scaling an emerging brand, subscribe and tap the bell. 👉 Want to explore opportunities with Jeff’s team? Visit Homefront Brands (link in description). 👉 Connect with Erik: FranchiseSecrets.com and FrontStreetEP.com. What you’ll learn How to build family-first wealth through franchising—without chasing the Joneses The exact behaviors that separate top franchisees from average operators Multiples, buyers, white space, and how real exits happen The AI stack every franchisor/franchisee should implement now FREE COPY of Jeff's Book DISCERNMENT

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00:00 | Intro: Franchising from the ranch 01:19 | Life on 80 acres: choosing family first 04:01 | Small-town values, big-time focus 08:59 | Is franchising the greatest wealth engine? 10:47 | Private equity, multiples & real exit stories 14:24 | How portfolios get built (and bought) 19:12 | What Erik actually does (Front Street Equity Partners) 21:32 | Why most emerging franchisors struggle 25:46 | People + math: the operator’s edge 32:58 | Outcomes over opinions: the franchisee experience 35:21 | Approving candidates: who really wins (and why) 37:44 | From “I’m doing it” to level-10 execution 40:03 | Masterminds, humility & getting in bigger rooms 55:21 | Education businesses, groups & sustainable value 1:04:11 | AI that saves money and boosts performance 1:10:23 | Category trends: pets, health & wellness, more 1:22:05 | Will franchising keep accelerating? 1:28:26 | Where to find Erik (Franchise Secrets / Front Street) 1:29:59 | Curveball: business Erik would start in 30 days 1:30:10 | One sentence that changes your life 1:31:27 | Closing: subscribe for more franchising strategy #Franchising #ErikVanHorn #JeffDudan #FranchiseSecrets #HomefrontBrands #FranchiseOwnership #EmergingBrands #AIinFranchising #MultiUnit #PrivateEquity #WealthBuilding #Entrepreneurship

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