What happens when a college sells its soul to survive? In this episode, we sit down with author Rus Bradburd to unpack his latest satirical novel, “Big Time” — a hilarious and biting commentary on the wild world of college athletics and higher education.

- Link to his book, Big Time: https://amzn.to/44uoVSG

Set at the fictional Coors State University — where beer companies fund the campus, professors moonlight as cops, and the history department sells popcorn — Big Time paints a screwball but alarmingly familiar picture of what happens when money and sports hijack academia.

Bradburd, a former Division I basketball coach turned award-winning author, shares the inspiration behind the book, the real-world absurdities that shaped it, and why Big Time is resonating with readers across sports and education.

🔥 Praise for “Big Time”
“Sharp, clean hit.” — Jonathan Eig (author of Ali and King)
“A subversive, sidesplitting screwball of a novel.” — Arne Duncan, former U.S. Secretary of Education
“Provocative, hilarious, and thought-provoking.” — Jesse Washington, ESPN/Andscape

Whether you're a sports fan, a coach, a college student, or someone tired of the NCAA’s influence, this episode delivers laughs, truth, and eye-opening insights.

📘 Grab your copy of Big Time
🔔 Like, comment, and share if this hit home

In today’s podcast, former NFL Safety Adam Archuleta and the legendary Dan Fichter join me to break down the revolutionary speed, power, and explosiveness training that propelled Archuleta into the NFL.

Archuleta trained under Jay Schroeder, using extreme and unconventional methods that helped him dominate the NFL Combine, leading to his first-round selection by the Rams. His legendary “Freak of Training” video showcased his insane workouts, which set a new standard for athletic development.

We discuss:
🔥 The training methods that made Archuleta one of the most explosive safeties in the NFL
🔥 How his work with Schroeder transformed his speed and strength
🔥 The neurology behind elite athletic performance with Dan Fichter
🔥 How these principles apply to modern-day athletes

⚡ Feed the Cats is a revolutionary way of training, coaching, and teaching that values specificity, essentialism, performance, and love. It started in Track & Field but has now gained traction in football and other sports.

👀 Thanks for watching—don’t forget to like, comment, and subscribe for more performance insights! See you in the next one! 🚀

In today's podcast, I discuss the revolutionary speed training and development of Adam Archuleta, a formal NFL safety for the Rams, Cardinals, and Bears.

Archuleta trained with Jay Schroeder to focus on speed and performance. Archuleta dominated the combine and was selected in the first round by the Rams. His unique training vaulted him into the NFL, where he spent 7 season at safety.

Twitter: @pntrack
Instagram: Coach Tony Holler
TikTok: Coach Tony Holler

Feed the Cats is a revolutionary way of training, coaching, and teaching that values specificity, essentialism, performance, and love. After gaining a world-wide following in Track & Field, FTC has now gained a foothold in American football, along with other sports.

Thanks for watching, and I'll see you on the next one!