In this episode, I’m joined by Jeni Britton, celebrated entrepreneur, New York Times best-selling author, and founder of the iconic Jeni’s Splendid Ice Creams. Now, she’s channeling her creativity and industry insight into her latest venture: Floura & Co., a brand on a mission to change the way we think about food waste—and fiber.

Floura reinvents fresh produce trimmings as delicious, nutrient-dense foods with the ambitious goal of diverting 100 million pounds of upcycled produce from the commercial food waste stream annually. At the same time, the brand aims to help close the massive dietary fiber gap in the U.S., bringing joyful, sustainable innovation to pantries across the country.

Inside the Episode:

• How Jeni’s experience building a national brand shaped her approach to launching Floura

• Why upcycled produce and dietary fiber are two of the biggest untapped opportunities in food today

• Advice for founders ready to reimagine a category— with community and customer feedback

This podcast episode was made possible by Hummingbirds

Hummingbirds is a platform that connects everyday, smaller creators with brands to share in-store user-generated content, drive brand awareness in specific retailers, and capture competitive market share. They’re an awesome platform that I recommend to all my clients that you should absolutely check out. Go to hummingbirds.com for all the details.