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Forget Ads and Social Media—How Live Events Drive ROI and Business Growth

Forget Ads and Social Media—How Live Events Drive ROI and Business Growth

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Feeling overwhelmed trying to grow your business in today’s noisy world? Wondering if hosting events is really worth the effort? If you’ve been holding back because of fear, budget concerns, or not knowing where to start—this episode is for you.

In this episode of All Things LOCS, hosts Dr. Dan Neissany, DPT, and Antonio Garcia sit down with Victor Guadarrama, founder of Event Preneur and Be Events Academy. With over a decade of experience, Victor helps businesses and entrepreneurs scale through company and community-based events that build trust, generate leads, and create lasting impact.

You’ll learn why even small workshops or networking mixers can drive powerful results, and how business owners can avoid the most common event-planning mistakes.

✅ Key Takeaways

🔹 How to leverage company and community events to grow your business—even on a budget

🔹 Why the myth that events are “too expensive” keeps entrepreneurs from scaling

🔹 Actionable strategies for filling seats and building trust through previews & networking mixers

🔹 Dan and Antonio’s take on introverts becoming effective leaders on stage

🔹 Practical advice for balancing a W2 job while building a business

💬 Want help implementing these strategies in your clinic or business?

Book a free strategy call: calendly.com/dan-dpt/strategy-call

Explore free resources and training: tbpstrategies.com

🤝 Connect with Victor:

LinkTree: https://linktr.ee/Victor_Guadarrama

https://www.instagram.com/victor__guadarrama/

https://www.eventpreneurworkshop.com/

Chapter Markers

00:00 – Welcome & guest intro

01:00 – Why company & community events grow businesses

03:15 – Myths and truths about event costs

06:00 – Fear of “nobody showing up” & reframing success

08:30 – Building confidence as an introvert on stage

12:00 – Red flags and traits of great event coordinators

18:20 – ROI and industry pricing for business events

23:00 – Contracts, scope creep, and protecting boundaries

29:00 – The importance of community in event planning

33:00 – From W2 to entrepreneur: balancing the leap

40:00 – Event trends: small groups, masterminds, and hybrid models

45:00 – Best practices for filling seats & building trust

53:00 – Preview events and networking mixers as powerful tools

1:00:00 – Closing thoughts & takeaways

#HealthcareLeadership #ClinicOperations #PrivatePracticeGrowth #AllThingsLOCS #HealthcareBusinessStrategy #EventPreneur #CommunityEvents #BusinessGrowthStrategies

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